Pilihan program

Modul program

The modules include MRKT 513 MARKETING MANAGEMENT: STRUCTURES AND PROCESSES (2). Prerequisites: BUSEC 502, MRKT 514 MARKETING MANAGEMENT: RELATIONSHIPS AND INSTITUTIONS (2). Prerequisite: MRKT 513 MRKT 570, MARKETING STRATEGY AND PLANNING (3). Prerequisite: MRKT 520, MRKT 571 CONSUMER BEHAVIOR (3). Prerequisite: MRKT 520, MRKT 572 MARKETING RESEARCH (3). Prerequisite: MRKT 520, MRKT 585 BUSINESS-TO-BUSINESS MARKETING (3). Prerequisite: MRKT 520, MRKT 586 INTERNET MARKETING (3). Prerequisite: MRKT 513, MRKT 587 GLOBAL MARKETING (3). Prerequisite: MRKT 520, MRKT 596 INDIVIDUAL STUDIES (1-9), MRKT 597 SPECIAL TOPICS (1-9)

Persyaratan masuk bagi mahasiswa internasional

Applicants must hold a baccalaureate degree in any field from a regionally accredited, college-level institution. Decisions are based primarily on undergraduate junior/senior grade-point average and the Graduate Management Admission Test (GMAT) scores. Post-baccalaureate course work, professional experience, and the statements provided in the application may also be taken into account. Students are required to demonstrate competence through a college-level microcomputer applications course within the past six years or significant work experience with computer applications. If this requirement has not been met, a college-level microcomputer course is required. The MBA program requires the ability to think clearly and write effectively. If a score of 4 or more on the Graduate Management Admission Test (GMAT) Analytical Writing Assessment is not achieved, students will need to satisfy this requirement through course work in college-level English and/or other remedial work. This requirement must be satisfied during either the first semester or summer session of the student’s matriculation and completed with a grade of B or better. For holders of an undergraduate degree in a business field from an accredited college-level business program, the 18 credits of required prerequisite courses will be met if the relevant undergraduate course work in the undergraduate degree program was completed with a grade of B or better. An applicant holding a baccalaureate degree in a non-business field from an accredited, college-level institution may satisfy a prerequisite requirement through completion of a minimum of 6 credits of advanced undergraduate work in a single area of concentration completed with a grade of B or better within seven years prior to admission to the MBA program or through credits earned in an equivalent graduate-level program at an accredited college-level institution with a grade of B or better within seven years.

Kualifikasi

MBA

Institusi penerbit ijazah

PENNSYLVANIA STATE UNIVERSITY HARRISBURG CAMPUS

Nama jurusan

School of Business Administration