Pilihan program

Ringkasan program

This program involves all aspects of the marketing curriculum as part of the daily job responsibilities. Given that most brand management positions focus on consumer packaged goods or the jobs tend to be consumer-focused, it is important for interested students to become well grounded in consumer behavior theory and its applications to practice. In particular, brand management requires a strong training in consumer psychology combined with training in quantitative research and financial modeling. Brand managers typically are responsible for decisions regarding advertising, pricing, and distribution. In addition, brand managers typically have profit and loss responsibility for their product(s).

Modul program

Strongly Recommended Electives : Brand Management (265A); Consumer Behavior (263A); New Product Development (266A); Advertising and Marketing Communications (266B); Management in the Distribution Channel (261A); Marketing Research: Design & Evaluation (264A). Other Suggested Electives : Business Forecasting (201A); Financial Statement Analysis (228); Price Policies (262); Business Plan Development (295D).

Persyaratan masuk bagi mahasiswa internasional

Applicants must hold a four-year bachelor’s degree from an accredited college or university and must submit a fully completed application for admission. International applicants should check for degree equivalency on the Admissions website. The Admissions Committee evaluates applicants’ prospects as leaders in management and their projected ability succeed in, benefit from and contribute to the UCLA Anderson MBA Program. Committee members carefully consider personal and academic background information, GMAT scores, TOEFL scores (for most international applicants), achievements, awards and honors, employment history, letters of recommendation, and college and community involvement, especially where candidates have served in leadership capacities. The Admissions Committee seeks to create a community of students who bring unique contributions from their diverse backgrounds and experiences and who will collectively enrich the educational experience. All prospective students must have a demonstrated knowledge of algebra and differential calculus before beginning the Anderson MBA Program. It is recommended that all admitted students complete a differential calculus course prior to the start of their MBA studies. All admitted students are expected to have a working knowledge of word processing, spreadsheet, and presentation applications, such as Microsoft Word, Excel, and PowerPoint. The minimum TOEFL scores required for admission to the University is 560 (paper-based test), or 220 (computer-based test), or 87 (iBT). Bear in mind that these are minimum scores, and that few applicants have been admitted with scores below 260 on the TOEFL-CBT, below 100 on the iBT, or below 600 on the paper-based version.

Kualifikasi

MBA

Institusi penerbit ijazah

University Of California, Los Angeles

Nama jurusan

Anderson School of Management