Don't take the 'Mickey' out of Fresha Food University of Exeter
- PaulUnited Kingdom
- University Of Exeter, United Kingdom
- MBA
- Postgraduate
- 2003
I was one of those kids who did not enjoy school, attending as little as possible, subsequently underachieving in my early academic life. I saw my headmaster more than the teachers who should have taught me! Soon after completing GCSE's and 'A' levels, I flew to Florida to start a new life with Mickey and friends at the Walt Disney Company. Numerous times I had considered further education, with an MBA being top of the list. I chose Exeter because of its great reputation and it is my hometown. My lack of 'formal' education made me nervous, but receiving a high grade in my first paper kept me looking forward. How auspicious that marketing was for my first module.
During the year, much time was spent exploring future opportunities. Doors opened that before I could only have dreamt of. In my final term I realised how much I enjoyed the MBA environment and how my new-found knowledge and self-belief had extended that feeling. Entrepreneurship studies was an option module. Building a business plan from a blank sheet allowed me to use skills and knowledge gained from the other modules. The outcome of that module is Fresha, which was launched in June 2003.
During my MBA I learnt how the stock market 'random walks'. You could say that my professional career resembled such a walk prior to my MBA. The MBA helped me identify a market gap, write a business plan and take overall responsibility for strategic, corporate and operational elements, whilst identifying key risks with special attention given to budgets, financial forecasts and creating brand equity. The Management with Social Goals module allowed me to incorporate my social conscience making CSR a core part of the company operations. The MBA has taken me from having a proven track record in profit and sales to a clearer thinker, from strategy to implementation, a team builder and a visionary.
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Peringkat institusi ini
- Times Good University Guide 2012: 10
- SHJT: 301-400
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