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Course Description

Have you ever been scrolling your Facebook or Instagram feed, only to see a bunch of ads pop up for something you were looking at that morning? Or perhaps you’ve noticed your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the world are using data and new digital marketing strategies to give us just what we’re looking for, often before we even know we’re looking for it.

In this course, you’ll learn about the many different kinds of marketing including: social media, content, digital, influencer, traditional and more. See marketing theory brought to life through case studies, industry placements and through your work with real clients to develop real marketing plans. You’ll graduate with a solid portfolio of work, with access to future employers and the kind of experience you need to launch an exciting career.

7 reasons to study Marketing

Learn how to use Instagram, Snapchat, Facebook, Google and more in a business setting, as an entrepreneur and to influence people.
Complete Google and Facebook certifications during your course.
Get real world experience through our work integrated learning program. Some of our students interned at RAC Arena and were part of the behind-the-scenes team who launched the Arena’s Snapchat channel at the Harry Style’s 2018 concert.
Learn from experts who have worked with companies such as MTV, Pepsi, Nike and other multi-national corporations.
Explore careers anywhere in the world, as a Bachelor of Business in Marketing is a globally-recognised degree that gives you skills to work across many industries.
Murdoch’s rated 5 stars for learner engagement and student support for Business and Management courses so you know you’ll be supported through your studies.
Study two majors in three years and graduate with two specialisations, further enhancing your career prospects.

What you’ll learn

Build the knowledge and skills you need to meet your career or study goals. Here are some of the things you’ll learn:

  • international marketing
  • strategic marketing
  • consumer behaviour
  • digital and social media marketing
  • services marketing

Customise your course

Customise your course with a second major or combined degree. Adding a second major or combined degree enhances your career prospects and allows you to specialise in two areas of study. Here are some combinations we recommend:

  • Strategic Communication
  • Hospitality and Tourism Management
  • Graphic Design
  • Management
  • Finance.

Your future career

Future job growth in this area is strong – and your opportunities are endless.

Careers could include:

  • Marketing Account Manager or Marketing Consultant
  • Product or Brand Manager
  • Market Research Analyst
  • Content Marketer
  • Digital Marketer.

You could build your career in any industry, working on product and brand management, market research and analysis, advertising and promotion, online communications, consulting and business administration.

Professional recognition

This course is recognised by the Australian Marketing Institute (AMI).

Course Structure

Course Structure - 72 credit points

Saya termasuk departemen apa?

School of Business and Governance



Pilihan kuliah

Purna Waktu (3 tahun)

Biaya kuliah
A$29.713,00 (Rp 298.664.326) per tahun
Tanggal mulai

27 Juli 2020, 22 Februari 2021


Murdoch University

Perth Campus,

90 South Street,


Western Australia,

6150, PERTH, Australia

Persyaratan masuk

Untuk mahasiswa dari Amerika Serikat

Applicants must have a Completion of a minimum of 65% or better in Grade 12 English. Academic International English Language Testing System (IELTS) Overall 6.0 with no band below 6.0; Test of English as a Foreign Language - IBT (TOEFL IBT) - 73 with no band less than 18; Test of English as a Foreign Language - Paper Based (TOEFL - Paper Based) - 534 (Test of Written English not less than 4.5); Cambridge Advanced English prior 52 with no section less than Borderline; Cambridge Advanced English after 169 overall with no band below 169; Occupational English Test (OET) - OET with a minimum of C in the four components; Pearson Test of English (PTE) 50 with no band below 50.

Untuk mahasiswa internasional

Applicants are required to complete secondary education (Year 12 or Australian equivalent) currently or within the last two years are eligible to apply. Entry requirements vary country by country.

Special Tertiary Admissions Test (STAT): 140 Written English; International English Language Testing System (IELTS): 6.0 Overall; Cambridge Advanced English (CAE): 169 Overall; Pearson Test of English (PTE): 50 Overall; Test of English as a Foreign Language – IBT (TOEFL IBT): 73 Overall; Occupational English Test (OET): C (250-290) Reading; C (250-290) Writing; C (250-290) Speaking; C (250-290) Listening

Temukan lokasi tes IELTS terdekat dan jadwal pelaksanaannya

Mungkin ada beberapa persyaratan IELTS yang berbeda, tergantung jurusan yang kamu ambil

Pilihan program Pathways

Yang ditawarkan oleh partner lainnya

Universitas ini menerima kursus jalur persiapan dari
  • International Institute of Business & Information Technology (IIBIT)
  • Canning College