Highlights
Great marketing campaigns create demand, generate value and drive business growth. Successful companies like Google, Apple and Coca-Cola all have one thing in common-a great marketing strategy. To stay in front of competitors and the minds of customers, they rely heavily on data-driven, strategic marketing initiatives.
Careers and outcomes
QUT's marketing major delivers transferable skills that graduates can apply across a range of industries and organisations. There is growing employer demand for marketing graduates that are digital natives, who are versed in data analytics, and who are creative and critical thinkers.
Marketing graduates work in a variety of fields. The following list shows some of the most common career paths.
In this course, you will learn how to create successful traditional and digital marketing campaigns to drive engagement, build brand recognition and achieve your marketing goals.
From old-school channels like newspapers, radio, and television to newer channels like podcasting, social media, and blogs, QUT's marketing major will show you how to navigate the traditional landscape and optimise the digital environment.
You'll also learn the latest marketing tools, strategies, and technologies. These include search engine optimisation (SEO), customer relationship management (CRM), brand storytelling, consumer behaviour, social media marketing (SEM), and integrated communications.
Throughout this course, you'll have the opportunity to engage with leading industry professionals inside and outside the classroom.
Real-world learning is embedded in this course, and from your very first semester, you will meet and be taught by award-winning academics working in industry and prominent marketing professionals who guest lecture often in our units.
As part of our Work Integrated Learning program, you'll also have the opportunity to complete professional work placements in consultancies, corporate settings, government, and community groups. This will allow you to build on what you've studied in class while also helping you develop the transferable skills and essential work experience, you'll need to enter the workforce confidently.
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22 Juli 2024, 18 November 2024
Queensland University of Technology (QUT)
Gardens Point Campus & Kelvin Grove campus,
BRISBANE CITY,
Queensland,
4000, BRISBANE, Australia
Students must have a pass in Australian Year 12 or equivalent.
Entry requirements may vary from country to country.
IELTS Academic score of 6.5 with Listening, Reading, Writing and Speaking score of 6; TOEFL iBT score of 79 with Listening, reading score of 16, Writing score of 21 and Speaking score of 18; Pearson PTE (Academic) score of 58 with Listening, Reading, Writing and Speaking score of 50; Cambridge English Advanced (CAE) score of 176 with Listening, Reading, Writing and Speaking score of 169.
Mungkin ada beberapa persyaratan IELTS yang berbeda, tergantung jurusan yang kamu ambil
QUT merupakan universitas muda yang memiliki penelitian intensif dan termasuk 200 besar universitas global (THE World University Rankings 2024).