Pathway + S1

Bachelor of Business (Marketing)

Australia

6

2

Apa yang akan saya pelajari?

Highlights

  • Learn how to craft and execute effective traditional and digital marketing campaigns that captivate your audience, increase brand awareness, and achieve your marketing goals.
  • Develop digital competencies and in-demand transferable skills in strategic thinking and planning, verbal and written communication, data analysis and interpretation, and project management.
  • Gain expertise in a wide range of consumer behaviour concepts, models, and marketing trends.
  • Kickstart your marketing career with professional work placements at top marketing organisations and graduate with a prestigious network of industry connections that will open doors to endless opportunities in your field.

Great marketing campaigns create demand, generate value and drive business growth. Successful companies like Google, Apple and Coca-Cola all have one thing in common-a great marketing strategy. To stay in front of competitors and the minds of customers, they rely heavily on data-driven, strategic marketing initiatives.

Careers and outcomes

QUT's marketing major delivers transferable skills that graduates can apply across a range of industries and organisations. There is growing employer demand for marketing graduates that are digital natives, who are versed in data analytics, and who are creative and critical thinkers.

Marketing graduates work in a variety of fields. The following list shows some of the most common career paths.

In this course, you will learn how to create successful traditional and digital marketing campaigns to drive engagement, build brand recognition and achieve your marketing goals.

From old-school channels like newspapers, radio, and television to newer channels like podcasting, social media, and blogs, QUT's marketing major will show you how to navigate the traditional landscape and optimise the digital environment.

You'll also learn the latest marketing tools, strategies, and technologies. These include search engine optimisation (SEO), customer relationship management (CRM), brand storytelling, consumer behaviour, social media marketing (SEM), and integrated communications.

Throughout this course, you'll have the opportunity to engage with leading industry professionals inside and outside the classroom.

Real-world learning is embedded in this course, and from your very first semester, you will meet and be taught by award-winning academics working in industry and prominent marketing professionals who guest lecture often in our units.

As part of our Work Integrated Learning program, you'll also have the opportunity to complete professional work placements in consultancies, corporate settings, government, and community groups. This will allow you to build on what you've studied in class while also helping you develop the transferable skills and essential work experience, you'll need to enter the workforce confidently.

Saya termasuk departemen apa?

Faculty of Business and Law

CRICOS

003491G

Pilihan kuliah

Purna Waktu (3 tahun)

Biaya kuliah
A$33.400,00 (Rp 344.159.013) per tahun

* Biaya yang tercantum di halaman ini untuk tujuan indikatif, silahkan baca informasi resmi dari universitas bersangkutan

Tanggal mulai

22 Juli 2024, 18 November 2024

Tempat

Queensland University of Technology (QUT)

Gardens Point Campus & Kelvin Grove campus,

BRISBANE CITY,

Queensland,

4000, BRISBANE, Australia

Persyaratan masuk

Untuk mahasiswa internasional

Students must have a pass in Australian Year 12 or equivalent.

Entry requirements may vary from country to country.

IELTS Academic score of 6.5 with Listening, Reading, Writing and Speaking score of 6; TOEFL iBT score of 79 with Listening, reading score of 16, Writing score of 21 and Speaking score of 18; Pearson PTE (Academic) score of 58 with Listening, Reading, Writing and Speaking score of 50; Cambridge English Advanced (CAE) score of 176 with Listening, Reading, Writing and Speaking score of 169.

Mungkin ada beberapa persyaratan IELTS yang berbeda, tergantung jurusan yang kamu ambil

Pilihan program Pathways

Yang ditawarkan oleh universitas ini

Queensland University of Technology (QUT) menawarkan kursus jalur persiapan untuk jurusan ini

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Info tentang Queensland University of Technology (QUT)

QUT merupakan universitas muda yang memiliki penelitian intensif dan termasuk 200 besar universitas global (THE World University Rankings 2024).

  • Termasuk universitas muda terbaik Australia
  • Institusi berkelas dunia dengan wawasan global
  • Memiliki berbagai fasilitas belajar berteknologi tinggi
  • Terdapat lebih dari 100 pilihan jurusan

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