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Course Description

People wanting to work in tomorrow’s media and communication environment will need technical skills, the ability to think quickly and act professionally. This course will teach you how to communicate and engage with various stakeholders and audiences strategically.

You’ll develop digital and traditional communication skills and will learn how to apply these skills in a range of contexts from web communication, to social media to creative production and news media.

You’ll work with real clients on real campaigns as you build a wide range of skills for professional communication in the digital age, including creating and producing content, managing social media and developing public relations and communications strategies.

8 reasons to study Strategic Communication

  • Work with real organisations on real projects as part of our work integrated learning program. Some of our students have interned with Lifeline, RAC Arena and The Salvation Army.
  • Get more real-world experience in our on-campus student creative consultancy MESH and work on real projects with real companies. Organisations have included Royal Lifesaving WA and the WA Division of the United Nations.
  • At Murdoch, you’ll develop an entrepreneurial attitude, client consultation skills, critical thinking and the ability to adapt - so you can action your ideas.
  • Join professional networks and build valuable connections through our academics and their close relationships with industry.
  • Study two majors in 3 years and graduate with 2 specialisations, further enhancing your career prospects.
  • We consulted with our academics, industry contacts and students in designing this course – so your skills and knowledge will be relevant when you begin your career.
  • Learn from industry professionals with vast experience and connections in their respective fields. Some of our experts have managed their own major social media and PR agencies overseas and worked with major overseas health companies, Heineken, Invisalign and more.
  • Strong future growth is expected for public relations, advertising and marketing professionals. Source: Australian Government Job Outlook

Some of the things you’ll learn

  • social media management
  • consulting and freelancing
  • campaign management
  • communication strategy and planning
  • web design.

Your future career

When you graduate you can choose from careers in strategic communication, public relations and specialised areas such as social media management, public affairs, community relations, media liaison, health communication, corporate communication, government communication, not‐for‐profit communication, advocacy, stakeholder and community engagement, content planning and creation, web, digital and online communication.

Careers could include:

  • Social Media Manager
  • Media Advisor
  • Public Relations Officer or Manager
  • Strategic Communication Manager
  • Sponsorship and Fundraising Coordinator.

Recommended double majors

  • Global Media and Communication
  • Journalism
  • Tourism and Events
  • Radio (minor).

Recommended combined degrees

  • Bachelor of Creative Media
  • Bachelor of Criminology
  • Bachelor of Laws.

Professional recognition

This course is accredited by the Public Relations Institute of Australia (PRIA).

Course Structure

Course Structure - 72 credit points

Saya termasuk departemen apa?

School of Arts

CRICOS

095508G

Pilihan kuliah

Purna Waktu (3 tahun)

Biaya kuliah
A$29.713,00 (Rp 284.593.194) per tahun

* Biaya yang tercantum di halaman ini untuk tujuan indikatif, silahkan baca informasi resmi dari universitas bersangkutan

Tanggal mulai

24 Februari 2020, 27 Juli 2020

Tempat

Murdoch University

Perth Campus,

90 South Street,

MURDOCH,

Western Australia,

6150, PERTH, Australia

Persyaratan masuk

Untuk mahasiswa dari Indonesia

IB -3 or better in Higher level (HL); 4 or better in Standard Level (SL). Academic International English Language Testing System (IELTS) Overall 6.0 with no band below 6.0; Test of English as a Foreign Language - IBT (TOEFL IBT) - 73 with no band less than 18; Test of English as a Foreign Language - Paper Based (TOEFL - Paper Based) - 534 (Test of Written English not less than 4.5); Cambridge Advanced English prior 52 with no section less than Borderline; Cambridge Advanced English after 169 overall with no band below 169; Occupational English Test (OET) - OET with a minimum of C in the four components; Pearson Test of English (PTE) 50 with no band below 50.

Untuk mahasiswa internasional

Applicants are required to complete secondary education (Year 12 or Australian equivalent) currently or within the last two years are eligible to apply. Entry requirements vary country by country.

English Language Requirements: Academic International English Language Testing System (IELTS) Overall 6.0 with no band below 6.0; TOEFL Internet Based 73 with no band less than 18; Test of English as a Foreign Language - Paper Based (TOEFL - Paper Based) 534 (Test of Written English not less than 4.5); Pearson Test of English (PTE) 50 with no band below 50; Cambridge Advanced English (CAE) 52 with no section less than Borderline; Cambridge Advanced English (CAE) 169 overall with no band below 169; Occupational English Test (OET) OET with a minimum of C in the four components.

Temukan lokasi tes IELTS terdekat dan jadwal pelaksanaannya

Mungkin ada beberapa persyaratan IELTS yang berbeda, tergantung jurusan yang kamu ambil

Pilihan program Pathways

Yang ditawarkan oleh partner lainnya

Universitas ini menerima kursus jalur persiapan dari
  • International Institute of Business & Information Technology (IIBIT)
  • West Australian Institute of Further Studies (WAIFS)
  • Canning College

Tentang universitas ini

Murdoch University berada di peringkat tertinggi di Australia untuk penerimaan kerja sarjana menurut Graduate Outcomes Survey 2018.

  • Memiliki 23.000 mahasiswa dari lebih dari 90 negara
  • Kampus-kampus di Australia Barat (3), Dubai, dan Singapura
  • Penekanan pada penelitian dan pengalaman industri
  • Kelas-kelas berukuran kecil untuk pendidikan personal