Marketing and communications skills are fundamental to the success of any business and are in high demand from Australian employers.

The Lexis Training Certificate IV in Marketing and Communications will teach you how to connect with a target audience, create value and position products and services for commercial success. Graduates will able to pitch a marketing concept, deliver a cutting edge campaign and measure success.

Most of all, this is a qualification for the modern marketing workplace, with a strong emphasis on social media and digital marketing.

WHY STUDY THIS COURSE?

The Certificate IV in Marketing and Communications provides a comprehensive grounding in the fundamentals of marketing, with a strong emphasis on the skills required to excel in the digital age. With many companies transitioning from traditional marketing techniques into a focus on social media and web-based activities, these skills are in very high demand by employers.

LEARNING OUTCOMES

1. Develop marketing and communication skills
2. Apply solutions to a defined range of unpredictable problems
3. Analyse and evaluate information from a variety of sources
4. Develop effective Social Media strategies

COURSE CONTENT

The Certificate IV in Marketing and Communications is completed over a 66 week period and includes 12 units of competency, made up of 6 core units and 6 elective units. Participants will have the opportunity to increase their skills in all aspects of marketing fundamentals, with a strong focus on digital and social media marketing.
This qualification will also provide participants with the training needed to apply integrated technical and theoretical concepts in a broad range of skilled working situations.