This program focuses on how the planning and creative processes work together to produce powerful campaigns. Using the latest industry-specific software, you'll learn how to interpret market research data, develop strategies, design creative concepts, calculate media placement and other associated costs, estimate and evaluate campaign outcomes and engage in the media selling and buying process.
We work closely with industry partners to ensure graduates have a competitive advantage in the digital communications field. Graduates are invited to participate in the "Career Development Series" – comprehensive career preparation workshops that offer networking opportunities as well as resume and portfolio development specific to the advertising and marketing communications industry.
The third-year advantage
Students enrolled in the three-year program build on their new skills by contributing to cross-disciplinary projects that culminate in a major project. Students also experience direct interaction with real clients/brands and industry participants. Courses unique to the third year include Creative Branding, Advertising Campaign Management, Advertising Law and Global Communications.
Topics covered include:
Professional Career Development Preparation Series
Students graduating from the two- or three-year programs have the opportunity to participate in an optional Career Development Series. This series consists of faculty and industry led seminars and workshops that provide necessary job preparation skills to pursue internships and entry-level positions in the advertising marketing communications industry.
Topics covered in the Career Development Series include résumé and portfolio development, interview skills, developing professional social media profiles, industry job search methods and resources and professional networking skills.
Career Opportunities
Sheridan's Advertising and Marketing Communications graduates are highly regarded for their sound understanding of advertising and marketing communications strategies and tactics, well-rounded business skills and high level of professionalism. You'll be well equipped to begin an exciting career!
Here are some jobs you might find:
6 Mei 2024
Hazel McCallion Campus
4180 Duke of York Blvd,
MISSISSAUGA,
Ontario (ON),
L5B 0G5, Canada
Applicants must hold Ontario Secondary School Diploma or equivalent, including these required courses:
English-language proficiency testing:
TOEFL (Test of English as a Foreign Language): 80 (20L,W,S,R) iBT (Internet-based TOEFL) or 550 Paper-based
IELTS (International English Language Testing System) Academic Module: 6 – Overall Band Score with no Band below 5.5
PTE A (Pearson Test of English Academic): 58 - Overall Minimum Score (49L,W,S,R)
FCE (Cambridge English First): 174 - Cambridge English Scale or FCE B
CAE (Cambridge English: Advanced): 180 - Cambridge English Scale or CAE C
CPE (Cambridge English Proficiency): 200 - Cambridge English Scale or CPE C
Sheridan EAP (English for Academic Purposes): 70%
Sheridan EPA (English Proficiency Assessment): 4.0 – Listening Band, 4.0 – Reading Combined Band, CLB 7 – Writing