The Esports Industry is disrupting the traditional sports industry attracting new audiences, using new media channels and developing innovative new business models. The Esports Entrepreneurship & Administration program introduces students to this dynamic and exciting world of competitive gaming where business meets passion.

Throughout this program, students gain essential sports business knowledge by studying sports marketing, analytics, tournament and league management, special events management, accounting and communications. Each term, students study a specifically-tailored, hands-on esports course.

Introductory esports gaming courses in the first year give students a grounding in the world of esports, the games, the businesses involved and the money-making strategies they use. Students learn about industry software/hardware, computer networking and the business models behind team management and tournaments while developing and honing their streaming skills.

In the second year, students undertake a capstone project that integrates the knowledge obtained throughout the program and culminates in the execution of a real-world esports project.

Employment Opportunities

Esports businesses need entrepreneurial-minded young people with business development, marketing, production and sports management skills in order to grow their businesses.

Graduates of the program are prepared to pursue a variety of esports career opportunities including esports manager, coach, event organizer, and tournament manager. Graduates may use the transferable skills learned in the program to pursue careers as an esports journalist/analyst, emedia coordinator, social media specialist or emarketing content specialist. Some graduates may also pursue an entrepreneurial career in esports as a pro-player, coach, or streamer.

New opportunities continue to be developed everyday in this burgeoning industry and graduates will be in a position to trail blaze new opportunities of their own.

Start date: Sarnia campus: September - Open.