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Fakta cepat

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Apa yang akan saya pelajari?

This program aims to provide students with a sound tertiary education that will not only train their minds, develop their critical faculties, and provide them with a practical professional orientation, but also encourage them to take a lifelong view of education and self-development. The Program prepares students to thoroughly and coherently explain marketing theories and apply these principles and theories in real-world context.

The general educational objectives of the Program are to enable students to benefit from a broad-based education as they pursue a business education with a specialization in Marketing Management, and to develop their problem-solving, decision-making, and innovative thinking skills to handle real-life challenges. Accordingly, students will be required to study a range of general education, business and marketing courses to achieve a balanced liberal arts and business education. This is consistent with UIC’s mission of providing its students with a whole person education that prepares them for lifelong learning. The marketing management courses are designed to provide an even more focused education in the major specialism.


Students are normally expected to complete 132 units.

Career Prospects

The program will equip graduates with the academic training as well as analytic and decision-making skills in marketing management required for pursuing careers in a wide range of professions. They include, among others, business development, corporate communications, public relations, sales management, non-government organizations, conference and exhibition, recreation, sports, civil service, media and entertainment. The program is also in line with the recent surge in the demand for marketing practitioners in China-related businesses, small businesses, as well as companies in the social enterprise sections of China.

Further Study

Graduates are also encouraged to pursue their postgraduate studies in Hong Kong or abroad. The curriculum of the program meets international standards. In addition, using international and popular textbooks for our courses and conducting the lectures in English help students gain an advantage in pursuing further studies.

Saya termasuk departemen apa?

Division of Business and Management

Pilihan kuliah

Purna Waktu (132 )

Biaya kuliah
¥90.000,00 (Rp 200.000.000) per tahun
Tanggal mulai

Direncanakan September 2022


Beijing Normal University - Hong Kong Baptist University United International College

103 Teaching Building 4, 2000 Jintong Road,




519087, China

Persyaratan masuk

Untuk mahasiswa internasional

Students with high school qualification or equivalent.

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