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Apa yang akan saya pelajari?

The MSc in Digital Marketing & Data Science pedagogy uniquely combines a strong academic background in business studies, marketing, data analysis and strategy with an in‐depth and specific digital knowledge and data driven marketing.

An example of companies that participate in the program, host company visits and conferences are 1000mercis, Amazon, AXA, Capgemini, Converteo, Criteo, Facebook, GE, Google, Hilti, IBM, Microsoft, Orange, Saint-Gobain and TF1.

The courses provide the strategic skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions. By the end of the first semester, you will be able to walk into any company and become digital savvy professionals who know how to benefit from an explosive growth of online technologies to develop business.

The MSc in Digital Marketing & Data Science also focuses on data analytics which includes business, coding, database access, data science and machine learning with Python. The program is designed to make you understand the most innovative technologies and acquire the skills to manage the upcoming technological disruptions in marketing.

Careers services track

As a student of the MSc in Digital Marketing & Data Science, you will benefit from a dedicated career track which includes workshops, expert panels, fairs, events, company visits etc...
The Careers Services Department provides continual support in identifying career goals and developing action plans. Program-specific careers services include:

  • Workshops: Careers workshops help you prepare for your internship search and future career. Self-assessment tools and individual coaching provide you with the opportunity to prepare your next move.
  • Tools: Our wide range of career tools help you find out more information on partner companies and sector specific resources, including databases with internship and job offers.
  • Events: Over 200 companies visit emlyon business school campuses each year and provide students with continuous access to the business community.

Get to know how to choose the job you want

Upon completing the MSc in Digital Marketing & Data Science, you will become accomplished digital marketing professionals, able to manage and innovate in a data‐rich business environment. You will be well‐prepared to work in a sales or marketing department of startups or major brands in business to consumer or business to business environments.

You will also fit the requirements of:

  • advertising agencies looking for marketing professionals knowledgeable about multichannel communication
  • consulting firms managing the digital transformation of their clients
  • digital media and technology companies looking for managers with a strong business background who are also familiar with their trade.

The skills developed with the program open large horizons as all companies are now challenged by data and digital disruptions. You will be prepared for specific positions in marketing and business updated to the digital era such as:

  • Digital marketing manager
  • Head of digital solutions
  • Digital project manager
  • Data analyst
  • Business intelligence analyst
  • Digital analyst
  • Consultant or project manager in digital transformation
  • Social media manager
  • Online media planner

Pilihan kuliah

Purna Waktu (18 MONTHS INCLUDING A 4 TO 6-MONTH INTERNSHIP)

Biaya kuliah
€24,500 for the entire course; All indicated fees include tuition, enrolment fees and lifelong membership of emlyon business school forever alumni network.
Tanggal mulai

September 2020

Tempat

Ecole de Management de Lyon / Sun Yat Sen University

Shanghai Campus,

Asia Europe Business School, 155 Tan Jia Tang Road,

MINHANG,

Shanghai,

201199, China

Persyaratan masuk

Untuk mahasiswa internasional

Students holding one of the following degrees can apply:

  • A validated Master 1 or Bachelor's Degree equivalent (Bac+4 equivalent to 240 European credits ECTS)
  • A Licence 3 diploma or an equivalent (180 European credits ECTS) with an excellent profile. Limited to 30% of the cohort.
  • An English proficiency test: TOEFL iBT, TOEIC, IELTS ou Cambridge.