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Apa yang akan saya pelajari?

The courses provide the strategic skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions. By the end of the first semester, you will be able to walk into any company and become digital savvy professionals who know how to benefit from an explosive growth of online technologies to develop business.

Experiment with field trips in Europe

To fully immerse yourself in the multicultural reality of the sports industry, you will benefit from field trips to London, Munich and the French Alps. May it be through presentations, workshops or company visits, the knowledge and experience you'll gain during these field trips will help you acquire essential assets to meet the needs of future recruiters and build a solid professional network.

Meet the real needs of recruiters

Recruiters are facing a real challenge to find young talents with a “dual competency”, capable of bringing a real additional value to industries facing a deep digital transformation.

Careers services track

As a student of the MSc in Digital Marketing & Data Science, you will benefit from a dedicated career track which includes workshops, expert panels, fairs, events, company visits etc...

The Careers Services Department provides continual support in identifying career goals and developing action plans. Program-specific careers services include:

Workshops: Careers workshops help you prepare for your internship search and future career. Self-assessment tools and individual coaching provide you with the opportunity to prepare your next move.
Tools: Our wide range of career tools help you find out more information on partner companies and sector specific resources, including databases with internship and job offers.
Events: Over 200 companies visit emlyon business school campuses each year and provide students with continuous access to the business community.

Get to know how to choose the job you want

Upon completing the MSc in Digital Marketing & Data Science, you will become accomplished digital marketing professionals, able to manage and innovate in a data‐rich business environment. You will be well‐prepared to work in a sales or marketing department of startups or major brands in business to consumer or business to business environments.

You will also fit the requirements of:

advertising agencies looking for marketing professionals knowledgeable about multichannel communication
consulting firms managing the digital transformation of their clients
digital media and technology companies looking for managers with a strong business background who are also familiar with their trade.

The skills developed with the program open large horizons as all companies are now challenged by data and digital disruptions. You will be prepared for specific positions in marketing and business updated to the digital era such as:

Digital marketing manager
Head of digital solutions
Digital project manager
Data analyst
Business intelligence analyst
Digital analyst
Consultant or project manager in digital transformation
Social media manager
Online media planner

Pilihan kuliah

Purna Waktu (18 bulan)

Biaya kuliah
¥24.500,00 (Rp 51.893.399) per tahun
Tanggal mulai

November 2020

Tempat

Ecole de Management de Lyon / Far East University

2nd Floor, International Education Building,

East China Normal University, 3663 North Zhongshan Road,

Shanghai,

200062, China

Persyaratan masuk

Untuk mahasiswa internasional

Applicants to the MSc in Digital Marketing & Data Science need to hold a Bachelor’s degree in any field.

Please note: 3-year Bachelor's degree may be accepted for excellent profiles, including French Bac +3.