Master's degree in Digital Media Business (M.A.)

Macromedia University of Applied Sciences

Digitalisation is transforming our lives and societies and media businesses are exploring new ways to capitalise on digital media and new technologies. It is the visionary leaders and skilled managers who design sound strategies and leverage new media to create value.

Do you want to be in the front seat in media-oriented companies and lead them to success? Then, this Master's specialisation in Digital Media Business is the right path for you.

⚡️ If travel is a problem due to COVID-19 restrictions, international students can start online in virtual learning classrooms, then go to Germany at a later date and continue studying on-campus.

Contents of the Digital Media Business (M.A.) programme

In this Master's course, you will specialise in digital media and business management. You will gain a deep understanding of the global changes in the industries as well as in our daily lives driven by the rise of digital technologies. The programme includes:

• Digital media development
• Web 2.0 services
• Developing business models
• Social media, apps and other mobile services
• Project management
• Digital campaigns

Career prospects after graduation

By the end of this M.A. programme, you will have developed strong expertise in digital media and practical skills along with sharp business acumen. Potential employers are media agencies, e-commerce companies, broadcasting companies and the digital department in different types of corporations. Professional opportunities include:

• Digital media manager
• Project manager
• Advertising account executive
• Co-founder in internet start-ups in the digital media industry
• Digital business consultant
• Digital media consultant