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This major is an innovative programme that advocates inter-medial creative practices. The programme fuses art, culture and media technology, covering a wide range of subjects such as cinema, animation, photography, sound, installation, interactive media, video game and new media art etc. The curriculum places strong focuses on applied learning and integrative training of creativity and technology. Students are expected to develop professional competency and creative and critical thinking via hands-on learning and studio practice. This major is designed to train creative talents and practitioners who not only possess cultural sensibility but are also equipped with strong technological literacy, ready and adaptable for the cultural sphere, creative industry and media sector of the 21st century.

After completing the common School requirements, students will study a group of major core courses that distinguish the BACM from the other two SCM majors. The core courses are Creative Media Studio II (cinematography, sound and video post-production), Physical Computing and Tangible Media, Critical Theory and Socially Engaged Practices, Contemporary & New Media Art and Narrative Strategies and Aesthetics of Time-based Media for a variety of media contexts such as moving image, animation, experimental videography, documentary works, games, hypertextual environments and non-linear screen storytelling.

Beyond the School and major core requirements, students are free to take any elective courses from various areas such as animation, game, cinema and new media. These electives are meant to assist students in designing their own study paths based on their personal and professional objectives.

All students undertake a research-based Graduation Thesis, which can be a creative art or critical writing project. Optional internships and overseas exchange programmes are also in place to provide students with networking experience before they graduate. Throughout their studies, students will have broad exposure to world-class artists and creative media professionals who visit SCM as guests or artists-in-residence on a regular basis.

Students can also take free electives or minor(s) according to their personal or career interests to fulfil the credit requirement for graduation. A strong Student Advising Scheme is in place to provide students with essential guidance and mentoring as part of their study plan.

Graduates are qualified for a broad range of positions in the media, art, design, and film industries. We expect our graduates to obtain jobs in areas such as animation, film, television, video production, advertising, media art, Internet and multimedia design, art-writing, art/media education, art/cultural management and exhibition design. The recently revised BACM curriculum also addresses the professional environment in which competent and socially engaged media art professionals are needed outside the media industry. A BACM graduate should be prepared for careers in artistic and cultural fields through good networking and the ability to contribute sound knowledge of multimedia and interdisciplinary creative thinking. The design of the new curriculum also allows students to develop secondary areas of interest to broaden their employability and graduate-level higher education opportunities.

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School of Creative Media

Pilihan kuliah

Purna Waktu (4 tahun)

Biaya kuliah
HK$140.000,00 (Rp 295.578.332) per tahun
Tanggal mulai

Direncanakan September 2020

Tempat

City University of Hong Kong

Tat Chee Avenue,

Kowloon City, Hong Kong, Kowloon

Persyaratan masuk

Untuk mahasiswa dari Amerika Serikat

Applicants must hold a US High School Diploma AND a minimum score of 1190 (out of 1600) on the new SAT / 1650 (out of 2400) on the old SAT or 24 composite on the ACT, or grade 3 in two subjects in the Advanced Placement (AP) Test for admission to first-year studies. English Language Requirements: a TOEFL Minimum total score 550 on the paper-based test / 79 on the Internet-based test; IELTS: Overall band score of 6.5 or above; Cambridge ESOL Examinations: One of the following: Grade C or above in Certificate of Proficiency in English (CPE); Grade C or above in Certificate in Advanced English (CAE).

Untuk mahasiswa internasional

Applicants are required to have 12 or 13 years of schooling (primary and secondary). To be eligible for consideration for admission, applicants should have attained the minimum grade specified, or where a grade is not specified, an acceptable pass. Entry requirements vary country by country.

Applicants who obtained their entrance qualifications in a language other than English will need an acceptable result in an approved English qualification. The following qualifications are accepted as proof of English language proficiency:

  • TOEFL: Minimum total score of 79 in the Internet-based test
  • IELTS: Overall band score of 6.5 or above
  • Cambridge ESOL Examinations - One of the following: Grade C or above in Certificate of Proficiency in English (CPE); Grade C or above in Certificate in Advanced English (CAE).

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