We help students to develop the ability to identify, understand and satisfy customers in various contexts through the acquisition of skills in marketing analysis, planning and implementation. This programme enables students to become effective marketing managers by equipping them with the necessary professional marketing knowledge.

CityU BBA Marketing stands out from other BBA and Marketing programmes by providing a pioneering approach that consists of:

• Marketing - Practical and Digital Marketing-oriented

With its discovery-enriched curriculum design, students in CityU Marketing interact and connect with world-class professors, top business leaders, experienced alumni, and executives from partner companies. They are strong in teamwork, presentation, problem solving, and communication with people of different backgrounds and cultures. As key technologies and trends will drive changes in the marketing industry, our various digital marketing courses are set to prepare students for facing the challenges of the digital marketing environment.

• Analytics

Marketing Analytics are powerful tools to maximize the effectiveness of marketing efforts’ and optimize their returns. With analytics, resources are used more efficiently, and wastage is minimized. This new curriculum equips our students to comprehend the output of various analytics tools, and then to use the insights generated from these tools in formulating the best marketing strategies.

• Design Thinking

Design Thinking involves creative strategies to resolve issues. This is a powerful process for developing innovative solutions to problems. Our pioneering curriculum is the first in Hong Kong to integrate knowledge of marketing with design thinking, and to prepare our graduates for leading the teams that design or re-design brands, or that reinvent the offline/online user experience for customers.

Career Prospects

Marketing careers are not only exciting and rewarding, but can also lead to top management positions. Marketing is an ideal field for those who enjoy working in teams and formulating strategies for company growth.

We will prepare you for entry-level managerial positions in marketing. Equipped with a strong theoretical background, excellent communication and analytical skills and a thorough understanding of local and global business practices, you will be a popular candidate in the field. We will also help to build your confidence in facing business challenges in Hong Kong, mainland China and the global market.​