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Master of Arts in Bilingual Corporate Communication

Hongkong

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Apa yang akan saya pelajari?

Programme Aims

MA in Bilingual Corporate Communication (MABCC) aims to draw upon the strengths of CBS in language-mediated communication (LMC), sign-mediated communication (SMC), bilingual & cross-cultural communication as well as China studies to cultivate and equip students with attributes that are essential for a successful career in corporate communication.

These attributes include sophistication in the use and interpretation of language and signs, and good communicative sense about norm-variation in cross-culture exchanges, especially in the context of Greater China.

Characteristics

Graduates of this programme are expected to have:

Professional Competence

  • a good understanding of the internal workings of LMC and SMC;
  • a good sense of the within-culture and between-culture communicative norms and practices of the region; and
  • a good knowledge of corporate expressiveness and corporate communication functions such as stakeholders relations, corporate-identity building and corporate branding.

Strategic Thinking

  • a good grip of the intricacies related to LMC/SMC conducted in a bilingual, cross-cultural environment, particularly in the corporate context of the region.

Lifelong Learning Capability

  • the ability to develop high-quality oral and written corporate messages in both Chinese and English; and
  • the ability to conduct independent research using appropriate methods on a selected topic in corporate communication.

This unique language-cum-corporate communication Master’s programme, benchmarked against the best programmes in the world, is anchored upon the academic and professional strengths of the BCC team at the CBS Department in teaching and researching language mediated communication (LMC), sign-mediated communication (SMC), bilingual and cross-cultural communication as well as China studies to enable graduates with Anglo-Chinese bilingual attributes and skills who also possess corporate communication theories and practices to pursue successful careers in corporate communications/public relations and related disciplines in Greater China.

Programme Structure

Students are required to take 10 subjects (total 30 credits). Each student is required to take 4 Compulsory Subjects and 6 Elective Subjects with at least 2 subjects must be from the Bilingual Corporate Communication (BCC) Block. Three of the Elective Subjects can be replaced by the MABCC Supervised Project if the student successfully completed all Compulsory Subjects with an overall GPA of 3.0 or above and have obtained permission from the Programme Leader.

Saya termasuk departemen apa?

Faculty of Health and Social Sciences

Pilihan kuliah

Purna Waktu (1.5 tahun)

Biaya kuliah
HK $5,340 per credit

* Biaya yang tercantum di halaman ini untuk tujuan indikatif, silahkan baca informasi resmi dari universitas bersangkutan

Batas akhir pendaftaran

Direncanakan April 2023

Rincian lainnya

Tanggal mulai

Direncanakan September 2023

Tempat

The Hong Kong Polytechnic University

ST305, 3/F, Ng Wing Hong Building,

Hung Hom,

Kowloon City, Hong Kong, Kowloon

Persyaratan masuk

Untuk mahasiswa dari Amerika Serikat

Applicants must have a Bachelor's degree from an institution that is recognized by PolyU. In addition, you must meet the entrance requirements that are specified by individual programmes. PolyU may accept equivalent qualifications. The decision is made on an individual basis. A Test of English as a Foreign Language (TOEFL) score of 80 for the Internet based test or 550 for the paper-based test; OR An overall Band Score of at least 6 in the International English Language Testing System (IELTS).

Untuk mahasiswa internasional

A Bachelor’s degree from a recognised institution.

If you are not a native speaker of English, and your Bachelor's degree or equivalent qualification is awarded by institutions where the medium of instruction is not English, you are expected to fulfil the following minimum English language requirement for admission purpose, unless otherwise specified by individual programmes concerned:

A Test of English as a Foreign Language (TOEFL) score of 80 for the Internet-based test or 550 for the paper-based test;
OR
An overall Band Score of at least 6 in the International English Language Testing System (IELTS).

Mungkin ada beberapa persyaratan IELTS yang berbeda, tergantung jurusan yang kamu ambil

Info tentang The Hong Kong Polytechnic University

Secara internasional, PolyU menempati peringkat ke-65 di QS World University Rankings dan ke-79 di Times Higher Education World University Rankings.

  • Dikenal dunia akan reputasi akademiknya
  • Banyak praktik penelitiannya yang berdampak di berbagai bidang
  • Memiliki beragam fasilitas berkelas dunia
  • Memiliki mahasiswa internasional dari 30 lebih negara

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