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MSc in Marketing

Republik Irlandia

2

Apa yang akan saya pelajari?

Overview

This rigorous course is designed to prepare graduates for positions in brand management and marketing in Ireland and abroad. The programme is suitable for business graduates with a marketing orientation and marketing professionals wishing to build upon their existing skills. It also caters for students with an undergraduate background in psychology, social science or other cognate disciplines which inform marketing theory and practice.

Marketing plays a central role in creating, communicating, capturing and sustaining value for organisations, customers and society. The rapid digital evolution and increasingly savvy consumers have made it essential for organisations to build strong brands, and to engage customers effectively and in innovative ways in order to remain competitive. This environment makes it essential for modern day businesses to employ skilled marketing professionals and underpins the strong demand for our graduates.

The MSc in Marketing at UCD equips students with the theoretical knowledge, analytical skills, and methodologies necessary for successful careers in marketing. The programme has strong ties with industry, and a central element for which it is noted is a Major Marketing Project where students work on marketing strategies for leading global companies such as P&G, Unilever, Danone, Mondeléz and PepsiCo.

What will I learn?

The learning objectives of this course couple conceptual knowledge of Marketing Management with the ability to assimilate and apply concrete skills in a genuine business context. Specifically, our graduates will:

  • Learn how to create, communicate, capture and sustain value for organisations, customers and society
  • Develop strategic and integrated marketing campaigns in real-life contexts
  • Leverage digital technology to more effectively reach and communicate with consumers
  • Apply analytics and metrics to measure, monitor and improve marketing performance
  • Understand how marketing can be utilised in and outside business environments to bring about positive change in society.

How will I benefit?

The course content and overall reputation of this Masters in the eyes of recruiting companies makes it an especially attractive option for students and professionals looking to either kick-start a marketing career or take a further step up.

  • Modules are delivered by experienced academics and senior industry practitioners, providing the conceptual and managerial perspectives vital to a successful marketing career
  • Graduates of the course work in a variety of industries, including consumer goods companies, financial services, pharmaceuticals and electronics
  • They secure employment in a range of prestigious multinational companies, such as Coca-Cola, Hewlett Packard, Google, Facebook, Microsoft and Sony.

The programme also offers a highly international and participant-centred learning environment, which enables students to build strong networks with fellow classmates, alumni and business leaders.

Career opportunities

Graduates of the course work in a variety of industries, including consumer goods and food; financial services; technology; advertising and market research; or pharmaceuticals.

98% of our graduates from this programme were employed after 6 months across a range of industry sectors. (Source: Latest Graduate Outcomes Survey)

Potential careers for our graduates include:

  • Marketing Management
  • Brand Management
  • Market Research
  • Digital Marketing
  • Account Management
  • Consultancy
  • Communications and Fundraising Coordinator

Saya termasuk departemen apa?

UCD College of Business

Pilihan kuliah

Purna Waktu (12 bulan)

Biaya kuliah
€19.900,00 (Rp 331.666.667) per tahun

* Biaya yang tercantum di halaman ini untuk tujuan indikatif, silahkan baca informasi resmi dari universitas bersangkutan

Tanggal mulai

23 Januari 2023, 11 September 2023

Tempat

UCD College of Business

BELFIELD,

Dublin,

Republic of Ireland

Persyaratan masuk

Untuk mahasiswa dari Amerika Serikat

The normal requirement for entry to a Master’s Degree programme is a second class honours degree in a relevant subject. In addition course work and examinations may also be specified by the College at entry; normally these have to be satisfactorily completed in the first year of a Master’s degree programme. IELTS - An average score of 6.5 over all components and a minimum of 6.0 in each band on the Academic Version; A minimum score of 600 in the paper-based Test of English as a Foreign Language (TOEFL PBT), with Test of Written English at 475 +. In the computer based TOEFL, a minimum score of 250 is required. A minimum score of 90 is required in the Internet based TOEFL (IBT).

Untuk mahasiswa internasional

A minimum second-class honours degree (or equivalent) in Business/Commerce, Marketing, Psychology, Computer Science, Social Science or a related area

A primary degree with a minimum of two years’ work experience in a Marketing role.

IELTS - A minimum overall score of 7.0 over all components and a minimum of 6.0 in each band on the Academic Version. The non-academic version is not accepted; TOEFL: A minimum score of 100 is required in the Internet based TOEFL (IBT) with a score of at least 20 in each section; Cambridge Examinations: English language examinations administered by the University of Cambridge: 185+ on Cambridge English scale (with no less than 175 in each skill and use of English). Acceptable Examinations: Proficiency Certificate, Grade C (i.e. CEFR Level C1 or C2); Advanced Certificate, Grade C (i.e. CEFR Level C1 or C2); Pearson English Language Text: Minimum of 65 and at least 59 for each item. English Test for Academic and Professional Purposes (ETAPP): Grade C1 (i.e. CEFR Level C1 or C2); Trinity ISE: Trinity ISE IV (C2) with at least merit in each skill category.

Mungkin ada beberapa persyaratan IELTS yang berbeda, tergantung jurusan yang kamu ambil

Info tentang University College Dublin

Terkenal dalam keunggulan pengajaran dan penelitian, serta jangkauan yang benar-benar global. UCD menjadi pilihan bagi 9500+ mahasiswa internasional.

  • Kampus utama di Belfield, 5 km dari pusat kota Dublin
  • Universitas ke-173 paling hijau di dunia - 2022 QSWUR
  • Diakui secara global untuk proses belajar mengajar terbaik
  • Beasiswa bagi mahasiswa internasional

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