Pathway + S1

Bachelor of Business (Honours) in Marketing

Malaysia

Lintas-negara
TENTANG JURUSAN INI
PERJALANAN KULIAH

Apa yang akan saya pelajari?

This programme aims to produce competitive graduates with intellectual, creative & cognitive skills and with strong entrepreneurial spirit necessary for the growing business sector. It seeks to further enhance the knowledge and skills of students in the field of marketing.

Programme Outline:

  • IT Fundamentals and Applications
  • Business Communication
  • Quantitative Methods
  • Principles of Accounting
  • Economics
  • Elective I
  • Elective II
  • Principles of Management
  • Principles of Marketing
  • Consumer Behaviour
  • Organisational Behaviour
  • Commercial Law
  • Human Resource Management
  • Management Information Systems
  • Principles of Finance
  • Operations Management
  • Case Study
  • Pricing Strategy
  • Product Innovation
  • Strategic Planning and Management
  • Marketing Insight
  • Brand Building Advertising & Promotion
  • Sales Management
  • Digital Marketing
  • International Marketing Strategy
  • Entrepreneurship
  • Social Commerce
  • Industrial Training
  • Retail Management
  • Marketing Metrics

Career Prospects:

Graduates of Bachelor of Business (Honours) in Marketing can seek employment in the following areas:

  • Sales and Marketing
  • Market Research
  • Advertising and Promotion
  • International Marketing
  • Product Development & etc

Saya termasuk departemen apa?

Faculty of Accountancy, Finance and Business (FAFB)

Pilihan kuliah

Purna Waktu (3 tahun)

Biaya kuliah
RM20.000,00 (Rp 66.666.667) per tahun
RM 60,000 for the entire course
Tanggal mulai

24 Juni 2024, 14 November 2024

Tempat

Tunku Abdul Rahman University College

Kuala Lumpur Campus,

Jalan Genting Kelang, Setapak,

KUALA LUMPUR,

Wilayah Persekutuan Kuala Lumpur,

53300, Malaysia

Persyaratan masuk

Untuk mahasiswa internasional

Students are required to complete international academic qualification equivalent to Malaysian high school (i.e. STPM) or other equivalent qualifications recognized by the Malaysian Government.

International students must meet any one of the following English Language tests recognized by TAR UC as meeting the English Language requirement before they are accepted for admission to any of the TAR UC programmes.

IELTS (Academic): Band 5.0

TOEFL iBT: 40

MUET: Band 3.5

Pearson Test of English: 47

Cambridge English (Linguaskill): 154

Or any other qualification which is of equivalent level as determined by the Senate of TAR UC.

Pilihan program Pathways

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