Apa yang akan saya pelajari?

The mission of the research program in marketing is to conduct cutting-edge fundamental and applied research within and across the three main disciplines in the field of marketing: strategy, modeling and consumer behavior. The main aim is to consolidate the position of the program in the top ten research groups in this field in Europe.

The ambition of the research program in marketing is to conduct cutting-edge fundamental and applied research within and across the three main disciplines in the field of marketing: strategy, modeling and consumer behavior. The main goal is to consolidate the position of the program in the top ten research groups in this field in Europe.

The aim is to study real-world marketing problems in a theory-driven, rigorous, scientific manner.

Projects often deal with rich empirical data, joining a strong theoretical foundation with sophisticated methodology. In addition, a growing proportion of researchers conduct experimental studies in the lab.

Research lines are:

  • consumer behaviour
  • modelling
  • strategic marketing

Saya termasuk departemen apa?

Faculty of Economics and Business

Pilihan kuliah

Purna Waktu (3 - 4 YEARS)

Biaya kuliah
Informasi tidak tersedia
Tanggal mulai

31 Agustus 2020, 1 Februari 2021, 6 September 2021, 7 Februari 2022

Tempat

University of Groningen

Groningen,

9700, Netherlands

Persyaratan masuk

Untuk mahasiswa dari Indonesia

Applicants must have Research Master degree or equivalent. Applicants with other research master degrees will be considered if sufficiently related to the research programme; Fluent in English (written and spoken).

Untuk mahasiswa internasional

General requirements for three-year positions (financed by the RUG)

  • Applicants must have a research Master degree or equivalent in Economics or Business.
  • Applicants with other research master degrees will be considered if sufficiently related to the research programme

General requirements for four-year positions (applicants with scholarships or own funding)

  • Applicants must have preferably a research master degree, but at least a master of science with a clear research profile.

Sufficient knowledge of English: a TOEFL score of at least 580-600 (paper), 237- 250 (computer) or 92-100 (internet), or a minimum score of 6.5 to 7.0 in IELTS (International English Language Testing System; overall; 6.5. for each section). Native speakers of English, and Dutch applicants with a VWO certificate, are exempt from this requirement.

Temukan lokasi tes IELTS terdekat dan jadwal pelaksanaannya

Mungkin ada beberapa persyaratan IELTS yang berbeda, tergantung jurusan yang kamu ambil