Bachelor of Communication Wintec

This degree has been designed for students to develop skills to thrive in the media and communications industry. The programme focuses on media communication and marketing craft, along with critical thinking, creative media, content production, and professional practice. Students will have the opportunity to undertake collaborative real-world projects with students from other disciplines, and with industry.

The degree has pathways in Creative Media and Digital Marketing. A hybrid Screen Arts and Production pathway is also available.

Creative media

You will develop skills in content creation, strategy and storytelling.

You’ll learn:

• Writing and storytelling
• Journalism
• Photography
• Video production

Not only will you develop sound communication skills and understand how to gather, analyse and present data, you will also develop the technical skills to shoot and edit video and photography for multiple platforms, including produce podcasts. You will hone your writing skills and your creative eye to generate engaging, creative media that will address a brief and appeal to your intended audience.

Digital marketing

You will gain confidence to be persuasive and think strategically. You’ll leverage digital channels such as search engines, social media, email, and websites to connect with specific audiences.

You’ll learn:

• Brand strategy
• Social media strategy
• Campaign development
• Project management

You will be able to connect appropriate content with a brand’s audience. The skills you learn in analysis will help you to understand how people tick. You will generate creative briefs and campaign strategies for brands and direct the creation of content for marketing, advertising and storytelling. Day-to-day you will produce tailored content, manage campaigns, understand and manage web and social marketing, and evaluate analytics.

What you'll learn

In the first year of the Bachelor of Communication, you will take three core modules:

• Communication Craft: Develop your specialised skills
• Critical Methods: Understand the arts and the cultural world
• Professional Practice: Learn the ways of industry

To complement, you'll add two electives of your choice so you can broaden your creative toolkit, from a range of options including the fundamentals in graphic design, sound, or photography.

These courses will give you a secure grounding in the technical, theoretical, and professional skills, while also exposing you to broader ideas about the arts and the cultural world around you.

Career/further opportunities:

Writer
Content creator
Media and brand strategist
Journalist
Social media marketer
Advertising account manager
Storyteller
Editor/publisher
Event manager
Marketing communications
Producer