Apa yang akan saya pelajari?

This unique qualification is New Zealand’s only degree focused solely on the retail sector, created in response to a demand from employers for qualified graduates with sound managerial skills and retail industry knowledge.

The fast-paced retail industry has many facets - from supply chain to buying and brand management, logistics to law, management to marketing. With advances in technology, the retail environment is ever-evolving and businesses are constantly seeking skilled leaders who can meet changing consumer demands.

In Massey’s Bachelor of Retail and Business Management (BRBM) you will learn broad-based business skills with retail-specific expertise. It is designed to prepare you for a rewarding career in the sector or in general business management.

Best practice approach

You will learn best-practice approaches for retail in New Zealand and abroad, in both physical and virtual environments.

You will also gain knowledge of retail-related disciplines such as logistics and supply chain management, retail design, combined with an understanding of the evolution of technology , consumer behaviour and visual merchandising within the sector.

A relevant degree

This degree was created in response to a demand from employers for qualified graduates with sound managerial skills and retail industry knowledge. You’ll initially study a broad range of business courses and learn about retail fundamentals. You’ll then move to learning more about specifics of retail management and marketing. In your final year you can choose to specialise in a specific aspect of retail.

An internship component at each level of the programme will allow you to create strong industry connections and will expose you to a range of real-world retail experiences.

In-depth knowledge of retail

The uniqueness of this degree is in its specific retail-focused courses. Topics you can study include retail buying and planning, merchandising, strategy and business planning and retail operations, both in a store and online context.

Careers

Massey’s integrative approach ensures you will graduate with generic business skills as well as retail-specific expertise. You will have gained the critical thinking and problem-solving skills to design, implement and continuously improve strategies for dynamic retail, technological and economic environments. The Bachelor of Retail and Business Management is specifically focused on helping develop future managers and/or leaders in retailing. The degree is specifically tailored for the retail sector’s requirements, so the skills you will learn are those that the retail sector is seeking for their management staff.

You will be prepared to take on management and leadership roles in areas such as marketing, merchandising, logistics, human resources, supply chain management or design and brand management.

Bachelor of Retail and Business Management structure

The Bachelor of Retail and Business Management degree requires completion of at least 360 credits of study, with not more than 150 credits at 100-level, at least 75 credits at 300-level, and at least 300 credits selected from the Schedule to the Degree, the core courses listed in Schedule A to the qualification and attend field trips, studios, workshops, tutorials, and laboratories as required.

Saya termasuk departemen apa?

School of Communication, Journalism and Marketing

Pilihan kuliah

Purna Waktu (3 tahun)

Biaya kuliah
NZ$29.370,00 (Rp 263.554.297) per tahun

* Biaya yang tercantum di halaman ini untuk tujuan indikatif, silahkan baca informasi resmi dari universitas bersangkutan

Tanggal mulai

22 Februari 2021

Tempat

Auckland Campus

Massey University Auckland (East Precinct),

Albany Expressway (SH17),

AUCKLAND,

Albany,

0632, New Zealand

Online/Jarak jauh (3 tahun)

Biaya kuliah
NZ$25.540,00 (Rp 229.185.453) per tahun

* Biaya yang tercantum di halaman ini untuk tujuan indikatif, silahkan baca informasi resmi dari universitas bersangkutan

Tanggal mulai

22 Februari 2021

Persyaratan masuk

Untuk mahasiswa dari Indonesia

English Language Requirements: IELTS - 6.0 (no band less than 5.5); TOEFL iBT- 80 overall (min 19 in Writing); PTE Academic - 50 Overall (min 42 in communicative skills); Cambridge English - 169.

Untuk mahasiswa internasional

Students must have successful completion of a qualification equivalent to the New Zealand Year 13 - NCEA Level 3 University Entrance. International students need to check the equivalency of their secondary school qualification by reviewing the Academic Admission Requirements by Country.

Students from a country where English is not the first language, must obtain a minimum English Language competency level.

  • IELTS score of 6.0 (no band less than 5.5)
  • TOEFL iBT score of 80 overall (min 19 in Writing)
  • PTE Academic score of 50 Overall (min 42 in communicative skills)
  • Cambridge English score of 169 overall and all bands 162 or better

Temukan lokasi tes IELTS terdekat dan jadwal pelaksanaannya

Mungkin ada beberapa persyaratan IELTS yang berbeda, tergantung jurusan yang kamu ambil

Pilihan program Pathways

Yang ditawarkan oleh partner lainnya

Universitas ini menerima kursus jalur persiapan dari
  • Asia Pacific University of Technology and Innovation (APU)

Tentang universitas ini

Massey University menyelenggarakan penelitian inovatif dan memberikan peluang belajar yang luar biasa.

  • Lebih dari 5.000 mahasiswa internasional dari 100 negara
  • Kampus-kampus inovatif di tiga kota
  • Banyak pilihan program, mulai dari foundation hingga PhD