Bachelor of Commerce (Marketing)

Curtin Singapore

The Bachelor of Commerce course offers a large and comprehensive range of business specialisations and aims to give you transferable skills and knowledge in verbal and interpersonal communication, critical thinking and problem-solving, negotiation and time management.

Have you ever wondered what makes people choose certain brands over others? Marketing have one of the most important functions in a successful business. They work out how to persuade their target audience to buy their product or services and how to help companies differentiate themselves from their competitors.

This major provides you with an understanding of the role marketing plays in creating customer value. You will have the chance to explore the diverse field of marketing, including international and internet marketing and communication, retail and services marketing, research, product, pricing and promotion strategies, and consumer behaviour.

You will learn to analyse the behaviour of competitors and customers to discover how marketing can predict customer demand for products, services or ideas.

This course can help you become a:

Marketing Officer
Market Researcher
Events Coordinator
Fundraising Coordinator
Market Research Analyst
Product Manager
Online Marketing Specialist
Marketing Communications Manager
Communications Officer
Communications and Brand Consultant
Search Engine Optimisation (SEO) Consultant.