Apa yang akan saya pelajari?

The programme offers an applied appreciation of core business disciplines such as accounting, economics, management, marketing and business statistics with a particular emphasis on online acquisition tools like paid search advertising, email marketing, display advertising and search engine optimization (SEO). Students will be equipped with Social Media Marketing knowledge, the ability to use mainstream social media platforms like Facebook, Instagram, YouTube and LinkedIn to generate leads, create engagement and buzz and derive data and insights to improve digital marketing ROI.

The programme consists of 9 modules, with 344 (face-to-face and e-learning) contact hours and can be completed within 12 months on a full-time basis.

Career Opportunities

  • Social Media Marketing (SMM)
  • Content Marketing (CM)
  • Web Analytics (WA)
  • Search Engine Marketing (SEM)

Progression Pathway

Upon successful completion of the Diploma programme, graduates can advance directly into Year 2 of the following programmes with possible completion in 16 months:

The University of Newcastle, Australia

  • Bachelor of Business with Major in: - Entrepreneurship & Innovation - International Business - Leadership & Management and Marketing
  • Bachelor of Commerce with Major in Accounting

Coventry University

  • Bachelor of Arts with Honours in Business and Marketing

Assessment and Examination

Assessment of this programme may include assignments, tests, projects and final examinations.

Programme Outline

  • Academic Reading and Writing 2
  • Business Decision Making
  • Macroeconomics
  • Management
  • Marketing
  • Principles of Accounting
  • Digital Marketing Strategy
  • Digital Engagement and Loyalty
  • Digital Analytics

Students will undertake the official Google Analytics certification at the end of the module, and will be awarded the Google Analytics Individual Qualified (GAIQ) certificate upon passing the certification exam. The GAIQ certificate lasts 18 months and candidate can re-take the exam and pass in order to continue to be certified.

The delivery of modules may not follow the sequence as shown and is subject to change.

Requirements for Graduation

Upon successful completion of all required modules.

Saya termasuk departemen apa?

School of Business and Management

Pilihan kuliah

Online/Jarak jauh dengan kehadiran (12 bulan)

Biaya kuliah
SG$11.384,80 (Rp 117.583.053) per tahun

* Biaya yang tercantum di halaman ini untuk tujuan indikatif, silahkan baca informasi resmi dari universitas bersangkutan

Tanggal mulai

Januari 2020, April 2020, Mei 2020, Juli 2020

Tempat

PSB Academy

City Campus,

Marina Square, 6 Raffles Blvd, #03-200,

039594, Singapore

Persyaratan masuk

Untuk mahasiswa internasional

Completed High School / Higher Secondary School Certificates from respective international countries or equivalent. For more details, please visit the institution website.

  • IELTS with an overall score of 5.5 (with writing sub band no less than 5.0)
  • TOEFL Paper-based test score of 525 / TOEFL Computer-based test score of 196 / TOEFL Internet based test score of 69 with minimum score of 14 in writing
  • Minimum Grade C6 in GCE O-Level English / Pearson Test for English (PTE-A) test score of 46
  • Completed of PSB Academy Certificate In English Proficiency (CEP) Level 5
  • An equivalent English language qualification

Tentang universitas ini

PSB Academy memiliki kualifikasi yang diakui secara global melalui kemitraannya dengan universitas-universitas bergengsi di Inggris dan Australia.

  • Berlokasi di Singapura
  • Peraih Singapore Business Review National Business Awards
  • Peraih Education Institution of the Year dari APAC Insider
  • Hampir 80% alumninya bekerja dalam waktu 6 bulan kelulusan