Bachelor of Arts with Honours in International Hotel and Tourism Management

IMI International Management Institute

This programme prepares students for the demands of senior management and allows a measure of specialization in a combination of two fields of study; Hotel and Tourism. The curriculum focuses on the strategic business development of organizations and the Dissertation allows self-study and for students to further specialize. This is for students who intend to make their management careers in the industry and wish to be best placed to achieve rapid promotion.

22 week internship placements can be taken after each semester of study. To complete the BA programme, a student must have completed a minimum of 12 months of placements in total.

Core units

• Continuous Professional Development Credits: 10
• Applied Research Credits: 10
• Global Marketing Management Credits: 20
• Digital and Social Media Management Credits: 10

Pathway Units

• Hospitality Leadership and Innovation Credits: 20
• Sustainable Tourism Planning and Development Credits: 20
• Pathway Dissertation Credits: 30

Award

• BA with Honours in International Hotel and Tourism Management, awarded by IMI, Switzerland
• BA with Honours in International Hotel and Tourism Management, awarded by Manchester Metropolitan University, UK