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Apa yang akan saya pelajari?

Overview

Our Masters in Advertising and Marketing allows you to gain specialist knowledge in marketing communications and advertising, alongside comprehensive understanding of key areas of marketing such as strategy, consumer behaviour and research.

Taught by specialists with professional experience and research expertise, you’ll gain the skills and knowledge to prepare for a successful career in marketing communications.

The course offers a balanced academic and practical programme, giving you the opportunity to apply your knowledge to genuine business situations. You’ll explore contemporary developments in marketing and marketing communications theory and practice.

Dedicated modules will introduce you to key concepts, frameworks and approaches, whilst equipping you with the skills you need to work in a professional marketing communications or advertising environment. You’ll also select optional modules allowing you to focus on areas that suit your career plans.

Learning and teaching

We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.

Independent study is also vital for this course allowing you to prepare for taught classes and sharpen your own research and critical skills.

On this course you’ll be taught by our expert academics, from lecturers through to professors. You may also be taught by industry professionals with years of experience, as well as trained postgraduate researchers, connecting you to some of the brightest minds on campus.

Assessment

Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.

Career opportunities

Graduates of the MA Advertising and Marketing can expect to have a wide and varied range of career opportunities in marketing communications agencies and in-house marketing departments.

Previous graduates have become brand managers, research managers, account executives, business development specialists, sales managers and even started their own businesses. Employers include marketing agencies within the advertising, digital and marketing communications sectors, retailers, communications groups, commercial banks, education and recruitment agencies.

Saya termasuk departemen apa?

Leeds University Business School

Pilihan kuliah

Purna Waktu (12 bulan)

Biaya kuliah
£25.750,00 (Rp 429.166.667) per tahun
Ini adalah biaya tetap

* Biaya yang tercantum di halaman ini untuk tujuan indikatif, silahkan baca informasi resmi dari universitas bersangkutan

Tanggal mulai

September 2022

Tempat

University of Leeds

Woodhouse Lane,

Leeds,

LS2 9JT, England

Persyaratan masuk

Untuk mahasiswa dari Amerika Serikat

For Postgraduate qualification, students need to have 4 year Bachelors: for courses requiring 2.1 students need to have a GPA of 3.0; for courses requiring 2.2 students need to have a GPA of 2.5. Minimum qualifications include: IELTS (International English Language Testing System) an overall band of 6.5 with no less than 6.0 in each component skill.

Untuk mahasiswa internasional

A bachelor degree with a 2:1 (hons) in any subject. This course is primarily aimed at students with a general business or non-business background; however, we do not restrict entry for those who have previously studied marketing. IELTS 6.5 overall, with no less than 6.0 in any component. Test of English as a Foreign Language Internet-Based Test (TOEFL iBT) at 92 overall with no less than 21 in listening, 21 in reading, 23 in speaking and 22 in writing.

Mungkin ada beberapa persyaratan IELTS yang berbeda, tergantung jurusan yang kamu ambil

Info tentang University of Leeds

University of Leeds menikmati tingkat kepuasan mahasiswa ke-3 tertinggi di Inggris (Times Higher Education Student Experience Survey 2018).

  • Masuk dalam 100 besar QS World University Rankings 2021
  • No. 15 dalam Times & Sunday Times Good University Guide 2021
  • Salah satu kampus tunggal terbesar di Inggris
  • Dihadiri oleh lebih dari 12000 mahasiswa internasional

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