Apa yang akan saya pelajari?

Our masters in Advertising and Marketing allows you to gain specialist knowledge in marketing communications and advertising, alongside comprehensive understanding of key areas of marketing such as strategy, consumer behaviour and research.

Taught by specialists with professional experience and research expertise, you’ll gain the skills and knowledge to prepare for a successful career in marketing communications.

The course offers a balanced academic and practical programme, giving you the opportunity to apply your knowledge to genuine business situations. You’ll explore contemporary developments in marketing and marketing communications theory and practice.

Dedicated modules will introduce you to key concepts, frameworks and approaches, whilst equipping you with the skills you need to work in a professional marketing communications or advertising environment. You’ll also select optional modules allowing you to focus on areas that suit your career plans.

Academic excellence

The Marketing division at Leeds University Business School is one of the leading centres of research in marketing in Europe. As part of our research, we engage with companies, senior executives and academics across the globe.

Our research makes an important contribution to your learning on the MA Advertising and Marketing; our academics bring their world-leading expertise to you in the classroom. The Global and Strategic Marketing Research Centre is the Business School’s established and esteemed centre of excellence for scholarly research work.

Learning and teaching

We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.

Independent study is also vital for this course allowing you to prepare for taught classes and sharpen your own research and critical skills.

Assessment

Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.

Career opportunities

Graduates of the MA Advertising and Marketing can expect to have a wide and varied range of career opportunities in marketing communications agencies and in-house marketing departments. Previous graduates have become brand managers, research managers, account executives, business development specialists, sales managers and even started their own businesses. Employers include marketing agencies within the advertising and communications sector, retailers, communications groups, commercial banks, education and recruitment agencies. An increasing number of graduates are working within the rapidly expanding digital, direct and interactive marketing industry.

Saya termasuk departemen apa?

Leeds University Business School

Pilihan kuliah

Purna Waktu (12 bulan)

Biaya kuliah
Informasi tidak tersedia

*Baca informasi lengkap di situs institusi

Tanggal mulai

September 2020

Tempat

University of Leeds

Woodhouse Lane,

Leeds,

LS2 9JT, England

Persyaratan masuk

Untuk mahasiswa dari Amerika Serikat

For Postgraduate qualification, students need to have 4 year Bachelors: for courses requiring 2.1 students need to have a GPA of 3.0; for courses requiring 2.2 students need to have a GPA of 2.5. However, applications from students with equivalent qualifications are also accepted. Minimum qualifications include: IELTS (International English Language Testing System) an overall band of 6.5 with no less than 6.0 in each component skill.

Untuk mahasiswa internasional

Students must have an IELTS overall score of 6.5 with no less than 6.0 in each component skill.

Temukan lokasi tes IELTS terdekat dan jadwal pelaksanaannya

Mungkin ada beberapa persyaratan IELTS yang berbeda, tergantung jurusan yang kamu ambil

Tentang universitas ini

University of Leeds menikmati tingkat kepuasan mahasiswa ke-3 tertinggi di Inggris (Times Higher Education Student Experience Survey).

  • Masuk dalam 100 besar QS World University Rankings 2019
  • Peringkat ke-11 dalam the Guardian UK University Guide 2020
  • Salah satu kampus tunggal terbesar di Inggris
  • Dihadiri oleh lebih dari 9000 mahasiswa internasional