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Business Analytics and Marketing MSc



Apa yang akan saya pelajari?

MSc Business Analytics teaches you to apply the latest analytical and quantitative tools to make informed business decisions on the available data. You will also examine the ethical use and management of data in terms of the impact on society and individuals.

Open to business and non-business graduates, the strength of the course is how it draws together business analytics from a range of business subjects. It gives you options to specialise in marketing, finance, Big Data, Management or with International Business.

Geared towards participants who value combining business analytical skills with those of business, with teaching support from our Computing Science colleagues, it provides necessary skills to analyse data and understand the models of business analytics. Business analytical skills are increasingly important in a world that generates large quantities of data, are highly valued by employers, and in large demand.

Providing the necessary associated business skills so that business analysts have the business contextual awareness to operate at the highest level of understanding based on the ‘needs’ and ‘uses’ of the analysis. To help you have the greatest impact on your businesses, we will teach you how to manage and use appropriate visualization techniques plus prescriptive and predictive analytics with a focus on businesses.

Business Analytics and Marketing MSc: Data across marketing is another area that has developed greatly over the last few years. Monitoring, analysing and communicating on customer data, social media data, web related data are all key areas for businesses to ensure their marketing is effective.


The business disciplines within MSc Business Analytics and its pathway options are among the most sought after by employers.

Based on available data, graduates tend to find employment in the technology, finance, and consulting sectors mostly. Recruiters of business analytics include both FTSE 100 companies and government organisations.

Typical roles undertaken by a graduate of Business Analytics include Account Analyst, Business Analyst, Data Management Specialist, Planning Manager, Data Scientists, and consultants.

Any graduate that is able to demonstrate a strong understanding of the importance of data and how to benefit from understanding data will be highly employable.

Saya termasuk departemen apa?

School of Business

Pilihan kuliah

Purna Waktu (12 bulan)

Biaya kuliah
£20.900,00 (Rp 418.000.000) per tahun
Ini adalah biaya tetap

* Biaya yang tercantum di halaman ini untuk tujuan indikatif, silahkan baca informasi resmi dari universitas bersangkutan

Tanggal mulai

September 2023, Januari 2024


Dundee City Campus

University of Dundee,


DD1 4HN, Scotland

Persyaratan masuk

Untuk mahasiswa dari Amerika Serikat

Students with a minimum GPA score of 3.0 will be considered for Master’s level study on most programmes. Normally a 2.1 or 2.2 Honours degree or equivalent in a relevant subject for International curriculum will be required. IELTS score of 6.5 overall, including at least 6.0 in writing and 6.0/5.5 in the other three components.

Untuk mahasiswa internasional

Equivalent of a UK 2:2 degree in any subject which has enabled the applicant to develop analytical and quantitative skills. If you are concerned that your qualifications do not meet our normal expectation you may apply, but you should include a short personal statement concerning your general interest in your own education, work experience and prior relevant learning. Places are limited and early application is advised even for well-qualified candidates. IELTS Overall 6.0 - Listening 5.5, Reading 5.5, Writing 5.5, Speaking 5.5. The standard TOEFL score would be Overall: 78; writing:23, Listening:19, Reading:18 and Speaking:18.

Mungkin ada beberapa persyaratan IELTS yang berbeda, tergantung jurusan yang kamu ambil

Info tentang University of Dundee

University of Dundee adalah salah satu dari universitas 200 besar terbaik di dunia untuk prospek kerja kelulusan (QS World University Rankings 2022)

  • Universitas Top 30 Inggris (Complete University Guide 2022)
  • 76% penelitian yang dilakukan dinilai ‘terdepan di dunia’
  • Kota pelajar paling terjangkau Inggris (Oxford Royale 2021)
  • Memiliki 17.000 mahasiswa dari 140 negara berbeda

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