Apa yang akan saya pelajari?

We live in a consumer-driven society. This BSc Consumer Behaviour and Marketing with Placement Year course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy.The difference between this course and BSc Consumer Behaviour and Marketing is that it includes a one-year placement between the second and final year, either in the UK or abroad.It was one of the first of its kind in the UK, bringing together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. You will be taught by world-leading specialists, including strong collaborations with staff from the departments of Psychology and Food and Nutritional Sciences.The University of Reading is ranked 17th in the UK for Marketing (Complete University Guide, 2019). While you study, you will have the opportunity to gain insights from outside speakers from industry.An important part of the degree is a consumer-based market research project. You will work in groups alongside a real-life commercial or public sector client to develop a research proposal to address their business challenges. You will also work on a large-scale individual project conducting applied research.In the final year, your dissertation enables you to study an area that you’re passionate about. Recent dissertations have discussed consumer behaviour and marketing in relation to brands, globalisation, sport, viral advertising, gender, binge drinking, computer games, cosmetics, fashion, product placement, technology and food.**Careers**This degree can lead to jobs in consumer marketing, branding, advertising and communications, customer services, public relations and market research sectors.Potential employers include business consultancy and market research agencies, advertising and media companies, multinational/ domestic food manufacturing companies, automotive companies, mobile telecommunications, beauty and personal products companies, financial institutions, retailers of all types, trade and consumer organisations, food industry organisations, government/civil service/trade bodies, and health and social services.Employers of our graduates include Mars, Waitrose, Microsoft, Mercedes, Unilever and Disney.

Saya termasuk departemen apa?

School of Agriculture, Policy and Development

Pilihan kuliah

Purna Waktu (4 tahun)

Biaya kuliah
£16.890,00 (Rp 332.365.428) per tahun
Ini adalah biaya tetap

* Biaya yang tercantum di halaman ini untuk tujuan indikatif, silahkan baca informasi resmi dari universitas bersangkutan

Tanggal mulai

Oktober 2020

Tempat

Main Site

Room 208,

Pepper Lane,

Reading,

Wokingham,

RG6 6AH, England

Persyaratan masuk

Untuk mahasiswa dari Amerika Serikat

Students with US High School Diploma with GPA of 3.0/4.0 will be considered for entry onto International Foundation Programme. We do accept several combinations of qualifications for students who completed the High School Diploma but generally we consider the following common combinations: High School Diploma with a minimum GPA of 3.0 and grades ranging from 444 - 555 in three Advanced placement tests Or High School Diploma with a minimum GPA of 3.0 and scores ranging from 600 - 700 in three SAT Subjects Tests. A levels/AS levels or International Baccalaureate (IB) or other International qualications will also be considered. Please refer the university website for details of the English Language requirements for entry to individual undergraduate degree programmes.

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Tentang universitas ini

University of Reading memiliki hubungan luar biasa dengan bisnis dan reputasi untuk penelitian dan kualitas pengajaran.

  • Termasuk 200 terbaik di dunia
  • Lebih dari 350 program sarjana dan pascasarjana
  • 98% penelitian diakui secara internasional
  • Hampir 17.000 mahasiswa dari lebih dari 150 negara