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Apa yang akan saya pelajari?

Introduction

This is your chance to gain an advanced understanding of consumer psychology. Put yourself at the forefront of the discipline by joining one of the few European MScs offered in this area. Understanding the consumer lies at the heart of many businesses, so upon graduation you'll be well placed to provide expertise to take companies forward. You will be taught the workings of the consumer mind in order to explain why humans respond to different types of consumer stimuli. Specifically you will learn about what captures consumers attention, how their perception may be altered by different types of design element as well as factors that affect the consumer decision-making process.

You will also be taught social-psychological aspects of consumers’ functioning such as social influence tactics used in sales, persuasion and advertising alongside the role of consumer’s personality and identity. Furthermore, you will learn about the most commonly used statistical techniques as well as the theoretical and practical complexities of conducting psychologically based consumer research. You will be able to put your research skills into practice as you structure and execute your own piece of research.

How you'll be assessed

We use a number of ways for you to demonstrate your learning from the modules, and to ensure you develop the knowledge and skills required to complete the course. These include presentations, exams, essays, reports and projects.

Careers

This Masters degree is designed for graduates wishing to start, or further develop, careers in consumer psychology. The fact that this course is relevant to many job industries such as marketing, PR, advertising, and consumer research, marketing research and product development and is currently not commonly taught in the UK, will give the students a distinctive edge in a job market that is often competitive. The abilities gained by undertaking the MSc in Consumer Psychology will place students in a strong position for pursuing a professional career in consumer psychology or further postgraduate study (eg, a PhD) and research, or employment in a university.

Saya termasuk departemen apa?

Psychology

Pilihan kuliah

Purna Waktu (12 bulan)

Biaya kuliah
£15.000,00 (Rp 250.000.000) per tahun
Ini adalah biaya tetap

* Biaya yang tercantum di halaman ini untuk tujuan indikatif, silahkan baca informasi resmi dari universitas bersangkutan

Tanggal mulai

Direncanakan September 2022

Tempat

Cambridge Campus

East Road,

Cambridge,

Cambridgeshire,

CB1 1PT, England

Purna Waktu (15 bulan)

Biaya kuliah
£15.000,00 (Rp 250.000.000) per tahun
Ini adalah biaya tetap

* Biaya yang tercantum di halaman ini untuk tujuan indikatif, silahkan baca informasi resmi dari universitas bersangkutan

Tanggal mulai

9 Januari 2023

Tempat

Cambridge Campus

East Road,

Cambridge,

Cambridgeshire,

CB1 1PT, England

Persyaratan masuk

Untuk mahasiswa dari Amerika Serikat

Students need to have Bachelor degree with final GPA of 2.7. Those who hold a recognised pre-Masters course is also considered. Our standard entry criteria for postgraduate courses is IELTS 6.5 or equivalent, with nothing lower than 5.5 in any of the four elements (listening, speaking, reading and writing).

Untuk mahasiswa internasional

Students need to have a minimum classification of 2.2 in BA or BSc Psychology with Graduate Basis for Recognition (GBR) for the British Psychology Society (BPS) OR 2.1 or above in non-accredited BA or BSc psychology related. Graduates from other disciplines (e.g. undergraduate degrees in Marketing, Advertising or Business) whose degrees contain at least one module of taught statistics, mathematics and/or research methods and have a 2.1 or above can also apply. If English is not your first language you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.5 ( Academic level) or equivalent English Language qualification, as recognised by Anglia Ruskin University. TOEFL iBT with 88 overall and a minimum of 17 in Writing and Listening, 18 in Reading and 20 in Speaking.

Mungkin ada beberapa persyaratan IELTS yang berbeda, tergantung jurusan yang kamu ambil

Info tentang Anglia Ruskin University

Berada di antara 350 institusi teratas di dunia, Anglia Ruskin University yang multikultural menjadi rumah para mahasiswa dari 185 lebih negara.

  • Termasuk 20 universitas teratas untuk keunggulan pengajaran
  • Investasi untuk fasilitas bernilai GBP100 juta
  • Pilihan studi erat terkait dengan kebutuhan industri
  • Perpustakaan buka 24/7

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