Apa yang akan saya pelajari?

Develop your understanding and application of core theories in marketing analytics and how different methods can inform strategic decision-making and interventions in a breadth of business settings.

Course outline and modules

The MSc Marketing and Analytics will develop your understanding and application of core theories in marketing. You will learn how to undertake and apply marketing analyses using appropriate marketing theories and techniques, which will allow you to make appropriate strategic and operational marketing decisions.


The course will also help you develop the ability to make strategic decisions by advancing your understanding and application of how business analytic methods can support interventions in the decision-making process of organisations.


This course aims to provide a programme of study that meets your needs if you are a local, national or international student, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment.

This course is part of a suite of MSc programmes offering you the opportunity to design you degree to suit your personal and professional career aspirations.

How will my skills develop?

This course will help you develop the ability to make strategic decisions by advancing your understanding and application of how marketing theories and analysis along with business analytic methods can support interventions in the decision-making process of organisations.

You’ll study The Aston Global Advantage module which focuses on professional development and employability, helping you to apply the key skills that you will gain throughout the year.

You’ll also have the opportunity to study abroad with one of our international partners, undertake an internship placement in the UK or overseas or get involved in a global business challenge simulation.

How will this course help my career?

On completion of this course you’ll be able to demonstrate a range of transferable skills that are necessary for a successful career in your chosen field.

Saya termasuk departemen apa?

Aston Business School

Pilihan kuliah

Purna Waktu (1 tahun)

Biaya kuliah
£20.250,00 (Rp 405.000.000) per tahun
Ini adalah biaya tetap

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Tanggal mulai

Direncanakan September 2022

Tempat

Aston University

Aston Triangle,

Birmingham,

B4 7ET, England

Persyaratan masuk

Untuk mahasiswa dari Amerika Serikat

Students need to have a good GPA (normally at least 3.0) in both overall and in individual courses from a regionally accredited institution as well as: have taken advanced-level courses in appropriate subjects; have accumulated sufficient credits in major courses (typically between 30 - 54). If they are applying for finance, engineering or science based subjects, they must have studied a similar field in their undergraduate degree. For MBA, students can come from any subject background, but should have a good GPA (normally at least 3.0) in both overall and in individual courses from a regionally accredited institution as well as: have taken advanced-level courses in appropriate subjects; have accumulated sufficient credits in major courses (typically between 30 - 54); and a minimum of three years post graduation managerial work experience, as stipulated by the Association of MBA (AMBA) requirements.

Untuk mahasiswa internasional

A good UK honours degree (minimum lower second class). Equivalent overseas degree recognised by Aston University. Applicants must have studied quantitative modules at undergraduate level to demonstrate quantitative and analytical skills. Students need to have: an overall score of 6.5 (1 band at 5.5 as a minimum. Other bands at 6.0 and above); an overall TOEFL score of 93 (Reading 18, Writing 23, Listening 19, Speaking 19).

Mungkin ada beberapa persyaratan IELTS yang berbeda, tergantung jurusan yang kamu ambil

Info tentang Aston University

Aston University, salah satu universitas terkemuka di UK, berfokus pada karir dan berdedikasi memberi pengalaman dunia nyata kepada semua mahasiswa.

  • Universitas Terbaik (Guardian 2020)
  • Universitas Wirausaha Terbaik (THE Awards, 2020)
  • Beasiswa untuk Mahasiswa Internasional
  • Berlokasi di Birmingham (kota terbesar kedua di Inggris)

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