Apa yang akan saya pelajari?

Successful marketing involves understanding what customers want or need, and then delivering an irresistible offer to satisfy them. Key to finding out what customers want or need is to understand how they behave, and this programme has a strong emphasis on understanding consumers. The marketing elements of this programme will introduce you to the basic principles that deliver good marketing practice. You will learn about consumers, how they behave, and how to ascertain their wants and needs. You will also learn the role of markets and marketing in today’s society.To understand how marketing contributes to the financial health of an organisation, the programme provides an introduction to the principles of accounting. To analyse how whole markets behave, the programme also provides an introduction to economics. As a function within an organisation, marketing must be well managed, and the management component of the BSc Marketing and Management provides a study of organisations along with an appreciation of how management works, and how to build a successful business strategy.

Saya termasuk departemen apa?

Accounting

Pilihan kuliah

Purna Waktu (4 tahun)

Biaya kuliah
£19.500,00 (Rp 390.000.000) per tahun
Ini adalah biaya tetap
Tanggal mulai

26 September 2022

Tempat

University of Exeter (Exeter Campuses)

Laver Building,

Exeter,

Devon,

EX4 4QE, England

Persyaratan masuk

Untuk mahasiswa dari Amerika Serikat

Excluding general Studies

Mungkin ada beberapa persyaratan IELTS yang berbeda, tergantung jurusan yang kamu ambil

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