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MPhil Marketing (Research)

Inggris

1

Apa yang akan saya pelajari?

The MPhil in Marketing programme offers a short taught component followed by a longer research phase. Taught modules allow you to broaden, as well as deepen, your knowledge of research methods whilst undertaking your own research and developing a set of transferable professional skills.

Birmingham Business School has been placed 17 out of 101 business schools in the Research Excellence Framework (REF) 2014, according to the Association of Business Schools. 68% of our research activity was judged to be 'world-leading' (4*) or 'internationally excellent' (3*) according to the national REF results. This ranking puts us ahead of Aston, Cranfield, Edinburgh, Oxford and a range of other UK Schools.

Doctoral researchers will be capable of analysing a range of data using a range of qualitative and quantitative techniques. They will be able to explain theories underlying different approaches to social science research. Doctoral researchers are expected to participate to the fullest possible extent in the life of the Department of Marketing and the Business School. This means attending seminars organised by the Department of Marketing and more widely in the Business School thereby helping expose doctoral researchers to new ideas emanating from outside their own area of specialisation. It also requires actively participating in PhD workshops and conferences organised by the Department of Marketing, the Business School and Graduate School as well as institutions outside the University of Birmingham.

Ultimately all doctoral researchers will have the ability to characterise and solve business and marketing problems using advanced research tools. They should be able to derive policy implications from their research and communicate these to policy makers, practitioners and other academics in a manner which is comprehensible. They will also be able to peer review others’ research and offer constructive criticism; and to extend the frontiers of the discipline through their own innovative research.

Doctoral researchers may choose to become academics, work in Government, businesses, supranational organisations or in the research arms of major financial institutions. They are expected to achieve a substantial understanding of contemporaneous marketing and business issues enabling them to take a lead in ongoing debates within society. They will be aware of and understand the function of related institutions at both a national and international level.

Saya termasuk departemen apa?

Birmingham Business School

Pilihan kuliah

Purna Waktu (2 tahun)

Biaya kuliah
£22.380,00 (Rp 447.600.000) per tahun
Ini adalah biaya tetap

* Biaya yang tercantum di halaman ini untuk tujuan indikatif, silahkan baca informasi resmi dari universitas bersangkutan

Tanggal mulai

18 September 2023

Tempat

University of Birmingham

Edgbaston,

Birmingham,

B15 2TT, England

Persyaratan masuk

Untuk mahasiswa dari Amerika Serikat

Students need an honours degree from a recognised institution in the USA with a GPA of at least: 2.8 GPA (on a 4.0 scale) for entry to programmes with a 2:2 requirement; 3.2 GPA (on a 4.0 scale) for entry to programmes with a 2:1 requirement.

Untuk mahasiswa internasional

The Business School's entry requirement is a good honours degree (first or upper second class honours) awarded by a recognised University in an appropriate subject, and a merit in a relevant Master’s degree. We usually ask students for an average of 65 in the taught component of their Masters. Students need to have an IELTS 7.0 with no less than 6.5 in any band is equivalent to: TOEFL: 95 overall with no less than 22 in any band; Pearson Test of English (PTE): PTE Academic 67 in all four skills; Cambridge English (exams taken from 2015): Advanced or Proficiency – minimum overall score of 185, with no less than 176 in any component

Mungkin ada beberapa persyaratan IELTS yang berbeda, tergantung jurusan yang kamu ambil

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