Apa yang akan saya pelajari?

Digital Marketing is the chosen marketing approach for many companies and is now a major component of any marketing plan. The MSc Digital Marketing degree enables you to develop digital marketing plans and strategies, through an emphasis on solving real problems for real clients, whilst being taught by award winning lecturers who are enthusiastic about their subjects.

You will develop the skills to formulate appropriate responses (from both a client and agency perspective) to complex marketing problems, within fast paced, challenging marketing environments.

This degree route provides a critical appreciation of the elements which digital marketing strategies cover, including web site development and analytics, consumer behaviour, social media marketing, digital campaign planning and branding within the global marketing context.

You will be introduced to current and relevant examples of digital marketing and be given the opportunity to develop digital marketing plans for a range of companies and situations.

Contemporary issues in digital marketing will be discussed and used in class groups to develop your understanding of the opportunities and multi-channel management decisions facing marketers.

Using this knowledge, allied to the use of models and tools, will prepare you for employment in areas such as, campaign management, paid search advertising, social media marketing and other digital marketing roles.

Teaching and Assessment

The course is mainly assessed through coursework.

Saya termasuk departemen apa?

Business School

Pilihan kuliah

Purna Waktu (1 tahun)

Biaya kuliah
£14.900,00 (Rp 298.000.000) per tahun
Ini adalah biaya tetap
Tanggal mulai

Direncanakan September 2022

Tempat

Bognor Regis Campus

Upper Bognor Road,

Bognor Regis,

West Sussex,

PO21 1HR, England

Persyaratan masuk

Untuk mahasiswa internasional

Students need a 2:2 in an appropriate course, or equivalent level professional qualification, or significant demonstrable and subject relevant work experience. Students need IELTS 6.5 (with none of the four components lower than 5.5); TOFEL score of 89 overall with 18 in Reading, 17 in Listening, 20 in Speaking, 17 in writing.

Mungkin ada beberapa persyaratan IELTS yang berbeda, tergantung jurusan yang kamu ambil

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