MSc Football Communications & Digital Marketing

Inggris

Apa yang akan saya pelajari?

The way football and sports fans consume media has meant the role of content creators and marketers have had to evolve, adapt, and in some instances merge.

Degree overview

It is now essential to understand digital viewing trends, social media audiences and how to plan engaging and effective digital media coverage for an ever demanding fan base. The MSc Football Communications & Digital Marketing degree programme is designed for graduates and industry practitioners with a keen interest in football and sport.

Degree content

The programme leverages contemporary themes from marketing, such as digital marketing, public relations, fan engagement and multimedia journalism, to enable students to evaluate the relationships between these areas. Those with a particular interest and experience relating to the marketing and communications industry are particularly suitable for this programme.

No longer are fan bases constricted to the home country. International audiences are now a vital, and in some instances more important, base to tap into and engage with. Premier League football clubs are global brands within themselves, let alone their all-star cast of players. Social media videos and strong in-house story tellers help to promote the club and its merchandise.

Career prospects

The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the football industry. The programme has been developed for those with aspirations towards senior positions within the core media and marketing departments of football and sports clubs and similar organisations. Graduates of the MSc Football Communications & Digital Marketing degree have gone on to work in roles for organisations such as:

  • Academy Analyst and Video Recruitment Consultant - Brentford FC
  • Marketing Assistant - EFL Trust
  • Marketing Executive - MK Dons Football Club
  • Partnerships Account Executive - Everton Football Club
  • Press Officer - Legends Tour
  • Senior Commercial Strategy Executive - Rangers Football Club
  • Editor - Sprint eSport

Saya termasuk departemen apa?

Global Institute of Sport

Pilihan kuliah

Purna Waktu (1 tahun)

Biaya kuliah
£11.950,00 (Rp 241.828.797) per tahun
Ini adalah biaya tetap

* Biaya yang tercantum di halaman ini untuk tujuan indikatif, silahkan baca informasi resmi dari universitas bersangkutan

Tanggal mulai

September 2025

Tempat

Global Institute of Sport

Arch View House,

16 First Way,

Wembley,

London,

HA9 0AF, United Kingdom

Online/Jarak jauh (2 tahun)

Biaya kuliah
£11.950,00 (Rp 241.828.797) per tahun
Ini adalah biaya tetap

* Biaya yang tercantum di halaman ini untuk tujuan indikatif, silahkan baca informasi resmi dari universitas bersangkutan

Tanggal mulai

September 2025

Persyaratan masuk

Untuk mahasiswa internasional

Standard entry requirements: Undergraduate degree - minimum 2:2 (ideally a 2:1) or international equivalent, Applicants with a 2:2 should have some experience of studying or working in business or sports related areas. Flexible entry requirements: Applications that do not meet the standard entry requirements but demonstrate relevant education and/or work and/or life experience in the course subject area are welcomed. English language qualifications: Applicants from non-majority English speaking countries will be asked for an English qualification which tests Speaking, Listening, Reading and Writing and will be asked to achieve an overall IELTS score of 6.5 (minimum of 6.0 in each section) or recognised equivalent.

Info tentang Global Institute of Sport

Program S2 dan S3 GIS meliputi bidang pelatihan, bisnis, dan pemasaran, yang mempersiapkan para mahasiswa berkarir di industri olahraga global.

  • Program S2 olahraga tersedia online di seluruh dunia
  • Kampus baru di Brussels terbuka bagi mahasiswa internasional
  • Program S2 dan S3 Top 40 Dunia (Majalah Bisnis Olahraga)
  • Tingkat prospek kerja lulusan 99% (80% di bidang olahraga)

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