Developed in response to a shortage of digital skills identified both nationally and globally, our master’s in Digital Business has been designed to provide you with key practical skills for the current marketplace, including strategic planning, critical thinking and project management.

MSc Digital Business is designed to help create multifaceted business leaders with the skillset and knowledge to launch innovative businesses, work in tech and manage digital transformation projects.

Combining topics usually explored in Information Systems, Digital Marketing and Management postgraduate degrees, Digital Business expands your technological knowledge and helps you develop essential leadership skills. You’ll look beyond the tech buzzwords and explore the real business applications, risks and opportunities of emerging technologies.

Greater Manchester has long been established as one of the largest tech hubs outside of the capital. The North West has the highest demand for digital business-based workers outside London with over 88,000 people employed in digital tech roles. You’ll take advantage of the opportunities the region has to offer through support from research active academics and engagement with industry throughout the programme.

You will:

• Develop skills and knowledge to succeed in digitally transforming environment
• Be critically aware of the capabilities of emerging technologies
• Gain practical and transferable digital skills and techniques

ASSESSMENT

Over the duration of your course a range of assessment techniques will be used. Types of assessment include:

• Written Reports
• Case studies
• Academic Posters
• Research based assignments
• Individual and group assignments
• Strategic planning
• Developing a innovative product

CAREER LINKS

The University of Salford grew out of the institutes of the late 19th century that provided a talented, technically proficient and professional workforce to support the UK’s rapidly growing industries. In the 21st century, this still holds strong. Whilst industry has changed significantly, the need for industry-focused education is equally relevant today.

We teach the skills that employers need and as a result, our graduates enjoy excellent international career prospects.

Students can also exit with PGDip and PGCert.

The curriculum across our postgraduate courses balances academic teaching and professional experience. Our industry partners give us their input into the curriculum so that the teaching reflects industry’s current and future needs and you develop the skills that employers want. The Industry Collaboration Project, which forms the final third of your study, is designed to give you real-world experience so you can apply the theory you have learned.