Marketing analytics will give you a comprehensive marketing perspective. In this program, you will measure and analyze data to determine the performance of marketing efforts. You will learn to use a variety of analytic tools and methods, recognize patterns in data, and effectively interpret and communicate results. The insights you gain will help you develop more effective strategies and tactics and reallocate resources to meet organizational goals.

Degree Fit

The marketing program could be a good fit if you:

Are a creative thinker

Have strong communication skills (written, oral and interpersonal)

Like social media and other forms of new media

Enjoy working with people

Have an outgoing personality

Career Outcomes

With this degree, you may become a:

Marketing director

Brand manager

Retail manager

Copywriter

Sales representative

Social media manager

Advertising account manager

Market research analyst

Product marketing manager

Entrepreneur/small business owner

Customer relations specialist

Public relations specialist

Communications coordinator

Creative director