Apa yang akan saya pelajari?

In the Bachelor of Arts in Communication program you create advertising, public relations, and social media campaigns for real clients, all while learning how to effectively communicate with different target audiences.

You choose from three Areas of Emphasis:

Communication Studies

Enhance your skills in group collaboration and leadership, conflict management, team presentations, persuasion, and adapting to digital communications. These skills are valuable for corporate training, human resources, sales, corporate and employee communications, and management positions.

Advertising and Public Relations

Prepare for advertising, public relations and marketing positions and produce portfolio-level work for local clients in our campaigns classes and by participating in national competitions sponsored by the American Advertising Federation and the Public Relations Student Society of America.

Media Strategies

If you want to work in the business side of media, the media strategies area of emphasis gives you a solid foundation to build your career. Learn about the inner workings of the media industry and how media major organizations are structured.

Learning Outcomes by Area of Emphasis

Advertising and Public Relations

Advertising and public relations students will be able to:

Write effectively in a variety of formats used in the field of communication.
Prepare and deliver effective oral presentations.
Understand and describe major theories of communication.
Identify and define the major sub-disciplines in the field of communication.
Demonstrate awareness of ethical dilemmas in the field of communication.
Locate and use credible sources of information on communication topics and issues.
Identify and evaluate the research methods used in a scholarly journal article.
Demonstrate a fundamental knowledge of the advertising and public relations disciplines expected for entry-level employment.
Produce materials commonly used in the advertising and PR fields.
Integrate production and analysis that contribute substantively to advertising and PR campaign development.

Communication Studies

Communication studies students will be able to:

Write effectively in a variety of formats used in the field of communication.
Prepare and deliver effective oral presentations.
Understand and describe major theories of communication.
Identify and define the major sub-disciplines in the field of communication.
Gain awareness of ethical dilemmas in the field of communication.
Locate and use credible sources of information on communication topics and issues.
Identify and evaluate the research methods used in a scholarly journal article.
Demonstrate knowledge of fundamental concepts in human communication.
Illustrate human communication concepts.
Analyze situations through the application of human communication theories/concepts.
Identify and analyze human communication problems and generate and evaluate solutions.

Media Strategies

Media strategies students will be able to:

Demonstrate a professional level of writing standards across a wide range of disciplines
Master client relationship engagement skills
Master work environment skills such as collaboration and report or client content development
Professionally present work
Think critically
Reflectively critique one's own work

Saya termasuk departemen apa?

College of Arts and Sciences

Pilihan kuliah

Purna Waktu (4 tahun)

Biaya kuliah
US$45.144,00 (Rp 741.083.904) per tahun
USD $22,572 per semester

* Biaya yang tercantum di halaman ini untuk tujuan indikatif, silahkan baca informasi resmi dari universitas bersangkutan

Tanggal mulai

25 Agustus 2020

Tempat

College of Arts and Sciences

200 Bloomfield Avenue,

WEST HARTFORD,

Connecticut,

06117, United States

Persyaratan masuk

Untuk mahasiswa dari Amerika Serikat

A candidate for admission to the University of Hartford must be a graduate of, or student who will be graduated from, an accredited secondary school, or must have passed a state secondary school equivalency examination.

Untuk mahasiswa internasional

A candidate for admission to the University of Hartford must be a graduate of, or student who will be graduated from, an accredited secondary school, or must have passed a state secondary school equivalency examination.

IELTS - 6.5

TOEFL - 80 IBT

Pearsons – 58

Applications for admission to the freshman class are considered on a "rolling basis" beginning in late September.

Temukan lokasi tes IELTS terdekat dan jadwal pelaksanaannya

Mungkin ada beberapa persyaratan IELTS yang berbeda, tergantung jurusan yang kamu ambil

Tentang universitas ini

UHart memenuhi standar pendidikan bermutu tinggi dan telah menerima akreditasi dari New England Association of Schools and Colleges.

  • Kelas berukuran kecil dengan rasio mahasiswa-dosen 9:1
  • 50 pilihan studi ke luar negeri, termasuk Jepang dan Italia
  • Beragam pilihan akomodasi di dalam kampus
  • Pertemuan tatap muka dengan penasihat karir khusus