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Bachelor of Business Administration in Marketing - Advertising and Integrated Marketing Communications

Amerika Serikat

2

Apa yang akan saya pelajari?

With a BBA in Advertising and Integrated Marketing Communications from Pace’s Lubin School of Business, you can rise above the competition at the largest and most innovative agencies, firms, and publishing houses in the world - many of which have headquarters right here in New York. As an advertising and integrated marketing communications professional, you'll have both the conceptual background and tools to plan marketing campaigns that will lead to the success of your organization and your own career.

COMBINE CREATIVITY AND BUSINESS

Find internship opportunities at multichannel media groups, creative houses, and boutique agencies.

Learn how to prosper in a fast-paced environment.

Take advantage of real-world projects and experiential learning opportunities.

ADD OPPORTUNITIES AND EXPERIENCES

Whether your career takes off at a corporation, financial institution, or at one of the vibrant and exciting advertising or marketing agencies in New York City, you'll be prepared for a lifetime of success in a wide variety of settings. Lubin's Advertising and Integrated Marketing Communications program will equip you with the knowledge and skills covering a broad spectrum of marketing activities—from conception to the delivery of products or services and virtually everything in between. Courses cover traditional, social, mobile, and digital marketing media.

The program offers a solid foundation in the application of business principles in the context of the highly technological global economy. You will acquire an in-depth understanding of essential advertising and marketing principles. Further, you will develop a keen sense of 21st-century marketing and the skills employers seek, including thorough knowledge of product development, pricing, consumer decision-making, legal aspects of marketing, and global marketing.

Additionally, you will have an opportunity to participate in the National Student Advertising Competition, join the American Marketing Association and the Ad Club, and other professional student organizations that explore the advertising industry. Real-world class projects, guest lectures, and employer spotlights will allow you to ask questions and explore different paths in the industry, all while you continue to grow your professional network.

CAREER OPTIONS

Account Executive

Brand Manager Event Planner

Event Promoter

Group Sales Manager

Market Research Analyst

Media Analyst

Media Planner

Retail Store Buyer

Saya termasuk departemen apa?

Lubin School of Business

Pilihan kuliah

Purna Waktu (128 jam kredit)

Biaya kuliah
US$48.152,00 (Rp 802.533.333) per tahun

* Biaya yang tercantum di halaman ini untuk tujuan indikatif, silahkan baca informasi resmi dari universitas bersangkutan

Batas akhir pendaftaran

Direncanakan July, November 2023

Tanggal mulai

23 Januari 2023

Tempat

Westchester Campus

861 Bedford Road,

PLEASANTVILLE,

New York,

10570, United States

Purna Waktu (128 jam kredit)

Biaya kuliah
US$48.152,00 (Rp 802.533.333) per tahun

* Biaya yang tercantum di halaman ini untuk tujuan indikatif, silahkan baca informasi resmi dari universitas bersangkutan

Batas akhir pendaftaran

Direncanakan July, November 2023

Tanggal mulai

23 Januari 2023

Tempat

Pace University

New York City Campus,

One Pace Plaza,

New York,

10038, United States

Persyaratan masuk

Untuk mahasiswa dari Amerika Serikat

Students must have a diplomas and leaving examination scores from secondary and post-secondary schools (in English).

Untuk mahasiswa internasional

Student must have an Official transcripts, diplomas, and leaving examination scores from secondary and post-secondary schools (in English).

English-Language Proficiency Requirements

In general, a minimum TOEFL score of 550 (paper-based version), 213 (computer-based version), or 80 (Internet-based version), a minimum IELTS score of 6.5, or a Pearson PTE academic score of 54 is sufficient to demonstrate the required proficiency in English for admission directly into Pace University programs.

Mungkin ada beberapa persyaratan IELTS yang berbeda, tergantung jurusan yang kamu ambil

Pilihan program Pathways

Yang ditawarkan oleh universitas ini

Pace University menawarkan kursus jalur persiapan untuk jurusan ini

Info tentang Pace University

Dengan kualitas pengajaran yang unggul, fasilitas dan kesempatan magang yang mengesankan, para mahasiswa diberikan bekal untuk sukses di Pace.

  • Universitas Top 250 di A.S. (U.S. News & World, 2022)
  • Mahasiswa internasional dari lebih dari 120 negara
  • Program studi bisnis dan akuntansi terakreditasi Dual AACSB
  • Rasio mahasiswa terhadap dosen 14:1

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