Marketing and advertising are dynamically changing. New technologies enable interactive engagement with customers. Marketers who understand the current communication and digital environment and adjust company marketing communications have a competitive edge. The Marketing Communication/Advertising major prepares students to understand and to develop integrated marketing communication strategies. A unique feature of the Marketing Communication/Advertising program is that every student will develop a marketing communication plan for a business.

Program Learning Goals

Having completed a major in Marketing Communication/Advertising, the student will have the ability to:

Understand the function of marketing communication strategy within the context of the overall marketing strategy;

Analyse marketing communication problems using analytics and appropriate theories;

Develop a marketing communication plan for a business.

Career Opportunities

Students majoring in Marketing Communication/Advertising often pursue careers in promotional management, marketing communication, direct marketing, public relations, and advertising account management.