Apa yang akan saya pelajari?

New technology has enabled marketers to communicate in more effective ways. Such vehicles of marketing communication include interactive marketing, relationship marketing, video information systems, and the application of new technology in advertising. A better understanding of the role of communication in the marketplace is vital in helping businesses obtain a competitive edge. The major in Marketing Communication/Advertising prepares students to enter the work force with an understanding of how promotional strategies can be effectively used in executing and enhancing marketing messages. The Marketing Communication/Advertising major studies how marketers utilize and implement communication/promotional concepts when delivering the marketing message.

One of the unique features of the Marketing Communication/Advertising program is that our students produce actual advertising and promotional outputs that are evaluated by external business professionals. Students study all facets of the promotional mix including but not limited to; advertising, public relations/publicity, direct marketing, personal selling, Internet/interactive, and sales promotions.

Career Opportunities

Students majoring in Marketing Communication/Advertising often pursue careers in promotional management, marketing communication, direct marketing, public relations, and advertising account management.

Program Learning Goals

Having completed a major in Marketing Communication/Advertising, the student will have the ability to:

Understand the interactions of communication and promotional strategies and tactics within the context of an organization and its various publics and markets;
Apply theories in marketing, sociology, and psychology to the analysis and design of solutions for promotional issues and challenges;
Demonstrate creative and analytical skills as they apply to marketing communication and promotional strategy; and
Design and produce creative and appropriate promotional materials.

Saya termasuk departemen apa?

College of Business

Pilihan kuliah

Purna Waktu (4 tahun)

Biaya kuliah
US$35.454,00 (Rp 482.149.582) per tahun
The above tuition fee is based on 12-18 credit hours per term; given fee is for 2019 – 2020 and it may be subject to change in future

* Biaya yang tercantum di halaman ini untuk tujuan indikatif, silahkan baca informasi resmi dari universitas bersangkutan

Tanggal mulai

31 Agustus 2020, 19 Januari 2021

Tempat

College of Business

1215 Wilbraham Road,

SPRINGFIELD,

Massachusetts,

01119, United States

Persyaratan masuk

Untuk mahasiswa dari Indonesia

Students admitted as regular, degree-seeking candidates must have graduated from an approved secondary school (high school) or have obtained a General Equivalency Diploma (GED) by the time of their matriculation. English language requirement: SAT - Critical reading score of a 450 on the old SAT; ACT - Verbal score of 18; TOEFL - 79 IBT; IELTS – 6; PTE Academic – 53; STEP Eiken - Pre-1; iTEP – 4.

Untuk mahasiswa internasional

Students admitted as regular, degree-seeking candidates must have graduated from an approved secondary school (high school) or have obtained a General Equivalency Diploma (GED) by the time of their matriculation.

Undergraduate students can use any of the following standardized tests to meet our English language requirement:

TOEFL - 79 IBT

IELTS - 6

PTE Academic - 53

STEP Eiken - Pre-1

iTEP – 4

Admission is on rolling basis.

Temukan lokasi tes IELTS terdekat dan jadwal pelaksanaannya

Mungkin ada beberapa persyaratan IELTS yang berbeda, tergantung jurusan yang kamu ambil

Tentang universitas ini

‘Kampus WNE berlokasi di Springfield, Massachusetts, di atas lahan 87 hektar & peringkat ke-11 dari 30 kampus paling indah saat musim gugur’

  • 90% lulusannya bekerja atau melanjutkan pendidikan
  • WNE University memiliki 70+ klub & organisasi mahasiswa
  • WNE memiliki stadion serbaguna outdoor, kapasitas 4.500 kursi
  • USD 90 juta diinvestasikan untuk fasilitas kampus baru