Apa yang akan saya pelajari?

Marketing is a dynamic force in today’s multinational economy. Given the highly competitive nature of business, it is essential that business organizations understand and respond to the wants and needs of multiple markets. In order to manage markets successfully, Marketing managers must employ a combination of good business judgment, effective analytical techniques, and professional communication skills. The marketing program strives to provide students with abilities in each of these areas.

Students in the Marketing major learn how to develop their marketing skills to become efficient marketing managers. Course projects are designed to provide students with exposure to real world marketing management problems. Students often work in group projects where they meet with business clients, gather marketing information, and develop real-time marketing solutions.

Career Opportunities

Students majoring in marketing often pursue careers in marketing management, marketing research, sport marketing, sales and sales management, consumer management, and product/brand management.

Program Learning Goals

Having completed a major in Marketing, the student will have the ability to:

Understand the interactions required for the effective design and execution of strategic and marketing plans;
Apply marketing theories and concepts to the analysis and design of solutions for marketing-related business challenges;
Demonstrate skills in quantitative and qualitative research techniques as they apply to marketing problems; and
Produce effective marketing plans, research reports, and oral presentations.

Saya termasuk departemen apa?

College of Business

Pilihan kuliah

Purna Waktu (4 tahun)

Biaya kuliah
US$35.454,00 (Rp 485.319.170) per tahun
The above tuition fee is based on 12-18 credit hours per term; given fee is for 2019 – 2020 and it may be subject to change in future

* Biaya yang tercantum di halaman ini untuk tujuan indikatif, silahkan baca informasi resmi dari universitas bersangkutan

Tanggal mulai

31 Agustus 2020, 19 Januari 2021

Tempat

College of Business

1215 Wilbraham Road,

SPRINGFIELD,

Massachusetts,

01119, United States

Persyaratan masuk

Untuk mahasiswa dari Indonesia

Students admitted as regular, degree-seeking candidates must have graduated from an approved secondary school (high school) or have obtained a General Equivalency Diploma (GED) by the time of their matriculation. English language requirement: SAT - Critical reading score of a 450 on the old SAT; ACT - Verbal score of 18; TOEFL - 79 IBT; IELTS – 6; PTE Academic – 53; STEP Eiken - Pre-1; iTEP – 4.

Untuk mahasiswa internasional

Students admitted as regular, degree-seeking candidates must have graduated from an approved secondary school (high school) or have obtained a General Equivalency Diploma (GED) by the time of their matriculation.

Undergraduate students can use any of the following standardized tests to meet our English language requirement:

TOEFL - 79 IBT

IELTS - 6

PTE Academic - 53

STEP Eiken - Pre-1

iTEP – 4

Admission is on rolling basis.

Temukan lokasi tes IELTS terdekat dan jadwal pelaksanaannya

Mungkin ada beberapa persyaratan IELTS yang berbeda, tergantung jurusan yang kamu ambil

Tentang universitas ini

‘Kampus WNE berlokasi di Springfield, Massachusetts, di atas lahan 87 hektar & peringkat ke-11 dari 30 kampus paling indah saat musim gugur’

  • 90% lulusannya bekerja atau melanjutkan pendidikan
  • WNE University memiliki 70+ klub & organisasi mahasiswa
  • WNE memiliki stadion serbaguna outdoor, kapasitas 4.500 kursi
  • USD 90 juta diinvestasikan untuk fasilitas kampus baru