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Apa yang akan saya pelajari?

Marketing emphasizes satisfying needs and wants through the facilitation of the exchange process between and among organizations and customers. Marketing concepts and techniques apply to all types of organizations, whether they are for profit or non-profit and whether providing goods, services, experiences or ideas to their customers. An organization’s long-term success is determined by understanding customer preferences and perceptions as well as how they change. Marketing is also a critical link between organizations and their environment.

The topics studied include: gathering and interpreting market information, understanding customer decision processes and the influencers of these processes, target market decisions involving segmenting markets and positioning market offerings, marketing promotion and advertising, product design and modification, pricing, distribution of products, and effective managerial decision-making and planning.

Marketing is an essential, universal activity common to all individuals and organizations around the world, whether pursuing personal employment, seeking clients for an accounting firm, or in marketing supertankers or soap. Marketing knowledge and skills may lead to challenging and satisfying careers in nearly any field including such activities as sales and sales management, advertising and promotion management, retail management and buying, product development and management, public relations, industrial marketing, marketing research, and international marketing.

Saya termasuk departemen apa?

School of Business Administration

Pilihan kuliah

Purna Waktu (128 jam kredit)

Biaya kuliah
US$51.266,00 (Rp 732.371.429) per tahun
Batas akhir pendaftaran

1 December 2022, 17 April 2023

Tanggal mulai

10 Januari 2023, 15 Mei 2023

Tempat

School of Business Administration

502 East Boone Avenue,

SPOKANE,

Washington,

99258, United States

Persyaratan masuk

Untuk mahasiswa dari Amerika Serikat

As an applicant for admission, you are expected to graduate from an accredited high school with a college preparatory curriculum.

Untuk mahasiswa internasional

As an applicant for admission, you are expected to graduate from an accredited high school with a college preparatory curriculum.

iBT / TOEFL (Test of English as a Foreign Language) iBT: 80+

IELTS (International English Language Testing System) 6.5+

PTE (Pearson Test of English) 56+

TOEIC 695
iTEP Academic Plus 4.5+

Mungkin ada beberapa persyaratan IELTS yang berbeda, tergantung jurusan yang kamu ambil

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