The purpose of this certificate is to provide middle managers in the Hospitality and Tourism industry with the tools and skills required to prepare them to engage in high-level strategic thinking and analysis on a global scale. In particular, this certificate will provide specific methods to utilize as part of their analysis and understanding of international markets and trends in HTM and ultimately allow certificate holders to compete for upper level managerial positions.
Upon completion students will be able to:
· Apply the concepts of international strategic management and competitive strategy to the hospitality industries.
· Analyze and develop strategies to address contemporary issues in the international business environment facing multinational service firms in the hospitality industry, including global strategy formulation and implementation; technology challenges; diversity in customers and employees; political and legal concerns; and effective organizational structures for long term survival.
· Analyze current macro dimensions of international marketing, e.g., culture, politics, and economics; international comparative marketing systems; international marketing management decisions; and international strategic planning and control and extrapolate these dimensions to the hospitality industry.
26 Agustus 2024
National Capital Region - Falls Church Campus
7054 Haycock Road,
BLACKSBURG,
Virginia,
24061, United States
Bachelor's degree from a regionally accredited college or university with an acceptable grade point average.
English language Scores:
A minimum TOEFL score of 550 on the paper-based test (PBT) or 90 on the internet-based test (iBT) is required for consideration of the application. On the iBT, sub-scores of at least 20 on each subtest (Listening, Speaking, Reading, and Writing) are required for admission. A minimum IELTS score of 6.5 is required for admission.
Application Deadlines: Fall: April 1; Spring: September 1.
Mungkin ada beberapa persyaratan IELTS yang berbeda, tergantung jurusan yang kamu ambil