Apa yang akan saya pelajari?

One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students’ career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized master’s programs. This diversity enhances our students’ classroom experience and allows them to learn from students of different backgrounds, nationalities and interests.

Further, our curriculum includes projects and assignments that enhance the learning experience by providing students with real-world project experiences. Our case studies are global in nature and cover a wide range of industries so as to introduce students to various international markets and prepare them for various industries. Group projects and paired assignments provide students with an opportunity to learn from other classmates while individual assignments help them work independently to perform an in-depth analysis of real world business scenarios that test and enhance critical thinking skills. Watch the video to learn more about our program’s curriculum.

Marshall Graduate Program Learning Goals

Learning Goal #1: Develop Personal Strengths.

Our graduates will develop a global and entrepreneurial mindset, lead with integrity, purpose and ethical perspective, and draw value from diversity and inclusion.

1.1 Possess personal integrity and a commitment to an organization’s purpose and core values.

1.2 Expand awareness with a global and entrepreneurial mindset, drawing value from diversity and inclusion.

1.3 Exhibit awareness of ethical dimensions and professional standards in decision-making.

Learning Goal #2: Gain Knowledge and Skills.

Our graduates will develop a deep understanding of the key functions of business enterprises and will be able to identify and take advantage of opportunities in a complex, uncertain and dynamic business environment using critical and analytical thinking skills.

2.1 Gain knowledge of the key functions of business enterprises.

2.2 Acquire advanced skills to understand and analyze significant business opportunities, which can be complex, uncertain and dynamic.

2.3 Use critical and analytical thinking to identify viable options that can create short-term and long-term value for organizations and their stakeholders.

Learning Goal #3: Motivate and Build High-Performing Teams.

Our graduates will achieve results by fostering collaboration, communication and adaptability on individual, team, and organization levels.

3.1 Motivate and work with colleagues, partners, and other stakeholders to achieve organizational purposes.

3.2 Help build and sustain high-performing teams by infusing teams with a variety of perspectives, talents, and skills and aligning individual success with team success and with overall organizational success.

3.3 Foster collaboration, communication and adaptability in helping organizations excel in a changing business landscape.


MS in Marketing

The Master of Science in Marketing program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the career success of graduates seeking opportunities with local, regional and global businesses

Saya termasuk departemen apa?

USC Marshall School of Business

Pilihan kuliah

Purna Waktu (30 )

Biaya kuliah
USD $1,912 per credit hour
Tanggal mulai

Direncanakan Mei 2022


University of Southern California

University Park Campus,



90089, United States

Persyaratan masuk

Untuk mahasiswa dari Amerika Serikat

Applicants must have a Bachelor degree earned at an institution recognized by the Ministry of Education.

Untuk mahasiswa internasional

Only students who have completed 4 years of an undergraduate degree are eligible for admission to the Master of Science in Marketing Program. If you hold a 3-year degree, we encourage you to complete a one-year post-graduate/graduate level certificate or degree program before applying to the MS in Marketing program.

TOEFL score of at least 600 on the paper-based test, 250 on the computer-based version, or 100 on the Internet- based examination with no less than 20 on each of the four test components,

IELTS score of 7.0, with no less than 6.0 on each band score, or

PTE Academic (Pearson Test of English Academic) score of at least 70.

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