Bachelor of Commerce (Marketing)

Deakin University

Marketing is about relationships with customers and involves developing, maintaining and enhancing those relationships. Modern marketing is about adding value to the customer experience and building a mutually beneficial relationship that delivers value to both buyers and sellers. You will gain knowledge of marketing in digital domestic and international markets. Career options include working in digital marketing, advertising, brand/product management, customer relations management, event management, marketing research, public relations, retailing, web design, sales management, e-commerce marketing specialist, advertising director, art director, creative director, public relations director, media relations director etc

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