Bachelor of Design in Graphic Design

The University of Melbourne

Good design has the power to transform and provide lasting solutions that improve our lives. Designers apply creative and open approaches to defining and solving problems, leading to high-quality decisions. This enables businesses and industries to overcome rigid or outdated ways of doing things. Design has applications in the creation and improvement of our cities, buildings, transport networks, furniture, websites, processes, bridges, landscapes and environment. Designers are innovators who enhance the way we live and interact with the world around us. The Bachelor of Design allows you to combine the humanities, sciences and visual and performing arts within a single degree. You can further tailor your skills through breadth study and third-year design specialisations, such as Building Image Modelling (BIM), to expand your core program. You can focus on one or two majors, or complete a major and a minor.Graphic designers are visual communicators, assembling illustrations, typography, images and motion graphics to create a piece of design. Graphic designers work within print and digital based mediums to present information in ways that are both memorable and accessible. The graphic Design major will provide you with practical and conceptual skills to undertake professional graphic design work. Grounded in a strong tradition of VCA studio based visual art practice, it integrates design theory, digital and analogue approaches, and modern industry practices. You will work towards the completion of a design portfolio, which can be used as a foundation for commencing a graphic design-based career or further study.

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