Bachelor of Digital Marketing and Analytics

Griffith University

Our Bachelor of Digital Marketing and Analytics prepares you to thrive in a world where AI, automation and data-driven decision-making are reshaping how brands connect with people. You'll learn to blend creativity with analytics, understand what drives consumer behaviour and design marketing strategies that cut through in an increasingly digital world. You'll gain the digital marketing and analytics skills that today's employers demand.

Griffith is among the top 1% of business schools worldwide accredited by both the International Association to Advance Collegiate Schools of Business (AACSB) and the European Foundation for Management Development Quality Improvement System (EQUIS). Your qualification carries global recognition and reflects our commitment to delivering a future-focused business education.

Highlights of studying the Bachelor of Digital Marketing and Analytics

Learn to use data-driven insights to solve real business problems, identify opportunities and improve performance across industries.

Build strong foundations in marketing, advertising and consumer behaviour while exploring how AI, analytics and digital technologies are transforming the industry.

Tailor your degree with electives that match your interests, whether you're drawn to social media strategy, UX, branding, data storytelling or emerging tech.

Gain practical, job-ready capabilities through hands-on projects, industry tools and authentic marketing challenges.

Study within a supportive cohort