Bachelor of Science / Bachelor of Commerce - Marketing

Edith Cowan University

Hone your creative skills with strategic business management knowledge including critical thinking teamwork communication and problemsolving You could also get the opportunity to do a work placement in your area of interest giving you advanced access to industry contacts and a practical insight into future jobs Marketing forms one of the core principles of any business This major gives you the practical skills to research the needs of customers bring products to market create and implement marketing plans and manage customer relationships Youll gain the skills to attract new customers and retain existing customers and enhance the relationship with the product brand or organisation As a marketing student youll also gain practical experience in both traditional and digital media using industry standard software and create portfolios that showcase your talents There is an emphasis on local national and international contexts ensuring you graduate worldreadyLearning OutcomesApply broad marketing knowledge to a range of business situations incorporating internationalglobalcultural perspectivesAccess analyse and critically evaluate relevant information to solve challenging marketing problems systematicallyCommunicate marketing knowledge concepts and advice persuasively and clearly in both written and oral formats using relevant technologyCollaborate effectively in team settings to produce measurable outcomesGenerate creative ideas for business innovations that respond to opportunities and constant changeReflect on feedback and critique ones own performance in order to identify and plan opportunities for developmentValue professional behaviours andor personal citizenship that reflect on appreciation of the interrelationship between business ethics and corporate social responsibility

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