Bachelor of Commerce - Marketing (Honours Degree)

Humber Polytechnic

Humber’s Bachelor of Commerce – Marketing degree program gives you a comprehensive grounding in both general business knowledge and specialized marketing skills. Our program starts with a foundation of business studies in areas such as organizational behaviour, law, economics, finance and accounting, marketing, and operations management. Specialization courses that focus on marketing strategies will give you the skills, knowledge and experience needed to stand out from the crowd. You’ll learn from professors recognized for their expertise and extensive industry contacts. The program curriculum, based on current trends, technologies and methodologies, brings real-world challenges into the classroom. By graduation, you’ll have developed a wide range of marketable skills including: creating and presenting a strategic marketing plan creating a strategic branding plan conducting a product analysis designing and implementing a consumer relationship management system moving high-value prospects through the 6-step selling process using marketing analytics to understand consumer behaviour using social media and digital advertising for product promotion

Faculty of Business