MBA - Master of Business Administration (Marketing and Sales)

Queen's University

Our modern curriculum features relevant courses that align with employer needs. Through specializations including Digital Transformation and Management Analytics, you will gain a broad understanding of the global business environment and be equipped to handle today’s business challenges. Our integrated approach to teaching encompasses a variety of methodologies. This will allow you to develop a full understanding of business functions applicable to any industry. The curriculum for the Full-time MBA is very flexible and can be built to meet your career goals. There are two modules – the Foundations Level, which provides an overview of business fundamentals, and Mastery, which enables you to choose an area of specialization. Upon completion of the MBA, you may then choose to advance to the Expert level by pursuing a second Master’s degree. The foundation for success of any business in any industry is the ability to attract interest in, and ultimately sell, its products and services by delivering value to its customers. This specialization teaches students the design and implementation of sales and marketing strategies and tactics based on the underpinnings of customer behaviour and value while providing hands-on opportunities to apply different sales and marketing tools to different business contexts.

Smith School of Business